Archive for August, 2008

Title: Link Building and SEO: Using Sitemaps and Tags

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Article Source: Link Exchange Service Network

Based on your sites architecture, internal and external links, search engines create a profile of how each correlates and interacts with the other to map out which pages have the highest significance to their index.

This principle is known as link equity and fortunately for webmasters, link weight and link equity can be sculpted to benefit sub directories, individual pages or sub domains for enhanced visibility in search engines.

We will in theory be covering a less publicized SEO technique for SEO through building links to tags and sitemaps to shift link weight throughout your site. Particularly when you are dealing with a series of strong inbound links such as site-wide links (links from every page in another site or a blog roll).

Tags are implemented to create categorization of consolidated information which serves to create a common theme for posts and pages in your site. In addition to tags, sitemaps are also implemented frequently to consolidate vast sites with depth to a manageable means. In this post, we will discuss how you can use both to make your website more robust in search engines “specifically for long tail or broad match phrases”.

Naturally things like using the “no-follow” tag, using embedding links in java script so they are user-friendly for humans but unavailable for search engines (to add significance to) is one way to sculpt the way link juice moves around your pages, but what about using external links strategically to add the perfect icing on the cake?

Which page will rank higher, a page with 100 inbound links from within your site or a page with no internal or external links? Inbound links (IBL) are a metric that create a signature and an accommodating effect for where they congregate. This facet of link popularity is what distinguishes your lackluster from blockbuster pages that really stand out to funnel relevant traffic to your site.

What if you opened the funnel even more by adding more traffic-bearing pages to your sites profile systemically? If the concept is appealing, then use the simple tip of building links to your sitemaps or tags (if you utilize a content management system) to strengthen any affiliated pages joined by them.

It is not uncommon for each subfolder to implement xml sitemaps for the sake of cataloging the contents of that folder. So why not take it one step further and use it as a spine which can dispense the full power of an inbound links potential by giving it multiple target pages to saturate.

It is also important to note that by using this technique, you may wish to set your meta tags to no index, follow (which means you do not want your sitemaps outranking key pages in the index, but you are indicating that the links should be followed).

One obvious benefit is pages that barely made the grade (as far as link popularity) now gain expression and are able to rank on their title tag alone, or the combination of a description tag and a few keywords from the content in the body of the page are now enough to produce a top 10 ranking for a long tail search. Get enough top 10 results for any given query and search engines will promote your website as an authority.

So, just because reaping the reward of plucking the low hanging fruit as far as keywords go, may not have been your original intention, why waste latent potential from lack of expression. So, what is the technique?

Simply link to your tag pages index.php?tagname or rename your sitemap to something else other than sitemap such as keyword-resource.html or keyword-resource.xml and then use that as the target page to build links to equivocally ramp up every page that is linked using the tags or the sitemap.

This simple but effective method can bring languishing pages to the forefront to test their mettle for keyword worthiness. If you find some pages have a great hook and get more traffic than others, then you know which new keywords to develop more content for as well as build strong internal link silos to gain even more relevant traffic to your pages.

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

Post from: SiteProNews: Webmaster News & Resources

Link Building and SEO: Using Sitemaps and Tags

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
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Title: SES San Jose 2008: Top 10 Stories

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Article Source: Link Exchange Service Network

Over the past few days, more and more articles and posts from SES San Jose 2008 have been written. I’m sure there will be more stories to come out of the event, but this seems like a good time to recap the conference.

Google_versus_Yahoo_Foosball_Match.jpg A quick Google News search for “SES San Jose” finds 276 articles from the past month – 138 when the duplicates are removed. A search in Yahoo! News for “SES San Jose” finds 114 articles from the past month. A query in Google Blog Search for “SES San Jose” finds 5,554 blog posts that mention “SES San Jose” from the past month, 337 when the duplicates are removed.

A little content analysis reveals the top 10 stories from the past month that were triggered by a keynote, panel, session or workshop at the 10th annual SES confence. Seven of these stories were ones that I predicted in my post on the Search Engine Watch Blog entitled "SES San Jose tip sheet for bloggers and journalists ." But three of the top stories came as surprises — even to an SES veteran like myself. Here, in order, are the Big Ten.

Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch. (Twenty-three articles and 72 unduplicated blog posts, including “SES San Jose Photos – Paparazzi Style ” by Lee Odden of TopRank’s Online Marketing Blog.

Tuesday Morning Keynote by Satya Nadella, SVP, Search, Portal & Advertising Platform Group, Microsoft. (Nineteen articles and 69 unduplicated blog posts, including “Is Microsoft’s Vision of Search Enough to Catch Google? ” by Rob Hof of BusinessWeek. Rob wrote, “It would be dangerous for anyone to write off Microsoft. Its determination was on display today at the Search Engine Strategies conference in San Jose. Satya Nadella, Microsoft’s senior VP of search, portal, and advertising platform group, told the crowd that he sees searchers moving from merely typing keywords into Google to getting tasks done.”

Matt Cutts, Software Engineer Guru of Google. (Ten articles, 74 blog posts and a YouTube video entitled “Matt Cutts on Big Brand BlackHat Sites ” on the ChrisDaviesCa Channel. Chris happened to be sitting next to Matt, Google’s head of webspam, when Matt weighed in about big brand sites that have been banned for black hat seo practices during the Black Hat/White Hat session during SES San Jose 2008.

Danny Sullivan, Editor-in-Chief of Search Engine Land. (Eleven articles, 41 unduplicated blog posts and a video interview by Mike McDonald of the WebProNews Video Blog entitled, “SES: Staying Focused On Search .”) Danny said that social marketing and all sorts of other things can be useful, but it’s important to get back to the search marketing basics.

Universal & Blended Search. (Four articles, 42 unduplicated blog posts and a video interview for the SESConferenceExpo channel entitled, "Johanna Wright of Google on Google Universal Search ." Johanna gives some insight into how vertical search results are blended into universal search results and advocates a thoughtful approach to making information accessible to Google through use of sitemaps and detailed descriptions.

Keynote Roundtable: Why Does Search Get the Credit for Everything? (Four articles and 38 blog posts, including “SES roundtable: Search shouldn’t take all the credit ” by Ellen Keohane of DM News. Ellen wrote, “Search marketing often gets credit for the final sale or conversion, even when it shouldn’t, according to a roundtable discussion today at Search Engine Strategies in San Jose.”

Opening Keynote Presentation by Lee Siegel, author of Against the Machine. (Two articles and 27 unduplicated blog posts, including "Trust: The Backbone of Consumer Satisfaction " by Kevin Lee of ClickZ.) Kevin wrote, “In an afternoon keynote, Lee Siegel, author of "Against the Machine," predicted a backlash against the Internet as it has evolved. His book (which I’ve partially read) discusses how there are unforeseen consequences due to technology, and the Internet is responsible for largely unforeseen positive and negative effects on individuals and society.”

Thursday Morning Keynote: Dan Heath, author of Made to Stick. (One article and 27 unduplicated blog posts, including “Dan Heath 2008 SES San Jose Keynote ” on WebmasterRadio.FM.) Listen to Dan explain Why Some Ideas Survive and Others Die as he delivers his 2008 SES San Jose Keynote. Dan offers six key factors for sticky ideas, plus offers numerous supporting examples.

Orion Panel: How Much Search is Enough? (Three articles and 19 unduplicated blog posts, including “SES San Jose 2008 – Where’s Money For Search Going? ” by Manoj Jasra of WebProNews. Manoj wrote, “How much Search is enough? Aaron Goldman of Resolution Media, Steven Kaufman of Digitas, Robert Murray of iProspect and Bob Tripathi of Discover Financial Services were posed that very question by SES’s own, Kevin Ryan.”

Orion Panel: Technical & Information Giants. (Six articles and 15 unduplicated blog posts, including “Technical & Information Giants Keynote – SES San Jose 2008 ” by Jason McElweenie of The SEM Blog. Jason wrote, “WOW. Let me repeat that. WOW….This was a great panel of some very huge icons on the web today. Bravo SES!”

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
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Title: How every blogger can be a blagger

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Article Source: Link Exchange Service Network

Although my day job is working for design agency The Studio 4 (http://www.thestudio4.co.uk) I also have a secret pastime: I’m a ‘blagger’. Not a blogger, but a blagger, i.e someone who attempts to get products for free. The two may not seem linked but there’s no reason every webmaster can’t get something for free. This article explains how:

The Secret
First of all, shed your preconceptions; Companies do want you to have free stuff. Whether it be to increase brand loyalty, get closer to key decision makers or simply to one-up the competition. The trick is making them realise that you, and your site, offer something viable that makes it worth their while, and that key to doing that is your unique offer.

Mastering Your Unique Offer
Each webmaster has something about their site that they can offer a company simply by having a voice online. The simplest form of this is to run product reviews about anything you have an interest in. Make sure the content is honest to keep your readers loyal, but at the same time write about products that you currently use and enjoy to get you started.  Then you can approach similar manufacturers for a free product.

Become a Source of News
If reviews aren’t your thing you can always go down the much easier option of reporting on news in the sector you want to ‘blag’ from. Ask a few companies for press releases, run each piece with a few edits of your own and before you know it you will have key contacts with companies in your target market. After this, work your way in to any press screenings or events they have, meet the key people in person and you’ll be fixed in their mind.

After that it’s a simple case of deciding on a feature you wish to run “Top five MP3 players, new beauty products for 2009″ etc and asking if they have anything you can try for the feature.

Use the Media
Likewise companies are desperate to try and understand new media options such as Facebook, YouTube and Flickr. So if you can find a way to leverage these tools as promotional outlets for your website, you then have the potential to encourage companies to send products for you to expose in this format. Run a video blog? Offer to showcase new products. Got a lot of Facebook friends? Set up a group praising a type of product. Like Flickr? Photograph products in unique settings.

Dr Pepper’s Cherry Chocolate Rain (http://www.youtube.com/watch?v=2×2W12A8Qow ) and Blendtecs’ ‘Will it Blend’ series (http://www.willitblend.com/) are just two examples of the type of brand exposure you can carry out.

Become a Reporter
Anyone with a website is only seconds away from becoming a journalist. You don’t need a special qualification just the balls to brand yourself with such a title, and a website to write about products. Once you realise this you can talk to companies in a different way. Ring them up, brag about the stats on your website/ the products you’ve featured by their competitors and what you can offer them if they send you something.  A product being featured on a website is no different to a newspaper so you should be able to command the same authority.

For an even quicker option use Peter Shankman’s HARO (http://www.helpareporter.com/), an email list that connects journalists to sources, and market your site as a product portal. In doing this I received 23 product for free by simply writing a 50 word pitch.

Submit Articles
The last option is to establish yourself as an authority on a particular subject, and the best way to do this is to become a niche site. Look for gaps in the market and make a site focusing there. There’s a million video game review sites but none for ironing board covers. Set one up, and suddenly you have the authority to attract companies that need such an outlet.

With these ideas in mind you should now feel comfortable to leverage your site. Although there’s no such thing as “something for nothing”, if you are willing to give products a little bit of time on your site you can expect plenty in return.

Mike Essex is the author of “Blagman: Don’t Buy it, Blag it”, a guide to how just about anyone can get just about anything for free. He regularly shares tips from the book at Blagman.co.uk (www.blagman.co.uk) and has received everything from a diamond encrusted organiser to a kitchen sink for free.

Post from: SiteProNews: Webmaster News & Resources

How every blogger can be a blagger

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.