Archive for September, 2008

Title: 10 Most Useful Free Google Marketing Tools

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Google is celebrating its 10th anniversary
this year. Happy Birthday Google!

One way Google is celebrating this event is
thru funding 10 million dollars for the idea
that can help the most people. An idea that
could have the most impact on our world.

It’s an ingenious way to celebrate Google and
what it stands for… a birthday gift to everyone.

You can find out more about Google Impact Project
here: 10 to the 100

Google Has Already Impacted Many People

Like a lot of webmasters and marketers out there,
I am very grateful to Google. Mainly because
Google has been very good to me and has made
my online livelihood possible with organic
rankings, Adsense revenue, Adwords…

Maybe I could have done it without Google,
but it would have been a much more difficult job.
And it’s very hard to imagine a world without

It’s also hard to believe Google has only been around
for 10 years… it has made all the difference to
my online marketing. I have used Google and Google
Tools every day for the last six or seven years.

And it seems Google is only getting stronger and
better. The new Google Chrome browser will only
add to the long list of Google’s helpful offerings
to the public.

With this thought in mind, here is my (biased)
list of the most 10 useful marketing tools Google
has produced.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the
less true.

For better or worst, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by
millions of users around the world each day. New
Google products and services are coming on stream
at a staggering pace, further increasing Google’s
impact on our lives.

Despite this dominating presence, many people still
don’t realize Google offers some excellent free marketing
tools for marketers and webmasters. Marketing tools which
can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the
webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic,
where it comes from and what it does once it enters your site.
You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

Google Analytics

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

Google Sitemaps

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

Google Alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

Google Froogle

5. Google Checkout

Not exactly free but for those marketers who use AdWords
– for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

Google Checkout

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

Google eBlogger

7. Google Toolbar – Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

Google Toolbar

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and

Google Groups

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

Google Adsense

10. Google Docs

A recent addition to Google’s stable of free products.
Google Docs ( is a full featured online writing
editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time – the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

Google Docs

Honorable Mention – Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

Google Trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

Post from: SiteProNews: Webmaster News & Resources

10 Most Useful Free Google Marketing Tools

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Title: Technorati Releases State of the Blogosphere 2008 Report

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Technorati has started releasing the State of the Blogoshpere 2008 report. It will be a couple of more days before the full report is online.

The previous report was release in April 2007, so a lot has changed in the past year-and-a-half. Here are just some of the highlights:

Blogs are now a pervasive part of our daily lives. While there have been a number of studies conducted that tried to understanding the size of the Blogosphere — both in terms of the number of blogs and blog readership — all of these studies agree that blogs are now a global phenomenon that is “mainstream.”

Technorati cites the numbers from three of the studies, which vary in the details but generally agree that “blogs are here to stay.”

comScore MediaMetrix (August 2008)
o Blogs: 77.7 million unique visitors in the US
o Total internet audience 188.9 million

eMarketer (May 2008)
o 94.1 million US blog readers in 2007 (50% of Internet users)
o 22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008)
o 184 million have started a blog worldwide, 26.4 million have started a blog in the US
o 346 million read blogs worldwide, 60.3 million read blogs in the US
o 77% of active Internet users read blogs

Technorati-chart-p1-authority.png Other findings include this: “All blogs are not created equal.” There are only 76,000 blogs with a Technorati Authority of 50 or higher.

The majority of bloggers that Technorati surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

Four in five bloggers post brand or product reviews, with 37% posting them frequently. And one-third of bloggers have been approached to be brand advocates.

There’s lots more data — and some eye-catching charts like the one above. Check out Technorati’s State of the Blogosphere 2008 for yourself.

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Title: Your Privacy Policy: Can It Improve Your Conversion Rates? You Bet!

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I’ve always been a stickler for advising my clients to comply with applicable laws regarding the posting, maintenance, and amendment of their privacy policies and related regulations regarding data security. The reason… because there’s substantial exposure to liability if you don’t.

Recently, however, I’ve been advising clients to do these things for another reason — to improve their conversion rates. That’s right!

I’ll let you in on a little secret that I’ve learned from some of the big players on the Web… you might be surprised to learn that they believe their privacy policies are a significant factor in improving their conversion rates.

How can this be? A Little History

Way back in the 2000-01 time frame, trite little phrases like “we respect your privacy” were the norm. The Federal Trade Commission (FTC) had provided guidelines for privacy policies, but there was no federal statute mandating that websites post a privacy policy.

Things really began to change in 2003 when California enacted the California Online Privacy Protection Act of 2003 (OPPA) which became effective on July 1, 2004. OPPA is the first state law in the nation to require owners of commercial websites or online services to post a privacy policy.

Although OPPA is only a California state law, it has essentially become a de facto federal law. This is because OPPA’s reach extends beyond California’s borders to require any person or company in the United States (and conceivably the world) that operates a website that collects personally identifiable information from California consumers to post a conspicuous privacy policy on its webite that makes the required disclosures.

After OPPA, the collection of personally identifiable information from a California resident triggers the application of its privacy policy regulations. So, if you collect only an email address of a website visitor from California, OPPA applies… and you enter into a realm of of significant regulation and exposure to liability.

Post-OPPA Privacy Policies

Prior to OPPA, most online customers trusted and believed in the typical “we respect your privacy”-type statements. Affer OPPA, not any more!

The effect of OPPA was widespread and fairly uniform. Online ecommerce companies either modified their privacy policies to comply with OPPA, or they jumped on the OPPA bandwagon and posted a new OPPA-compliant privacy policy.

These OPPA-compliant policies are fairly easy to identify because they require you to describe:

  • how you collect information (for passive information, describe how you use certain methods as cookies, Internet tags or web beacons, and navigational data collection);
  • the categories of information you collect (for example, for personal information – email address, name, physical address, etc. and for passive information – a detailed description of the categories of information collected through such methods as cookies, Internet tags or web beacons, and navigational data collection);
  • how you use the information;
  • how you share the information and for what purposes you share; and
  • how users may modify and update their personal information.


Since OPPA-compliant privacy policies are easy to spot, knowledgeable online shoppers can quickly determine if a website is OPPA-compliant. And If your privacy policy doesn’t measure up, knowledgeable customers may not have the requisite level of trust to convert — especially if you’re a smaller player on the Web and not a household name.

Think about it… marketers tell you that little things count in terms of building the level of trust and credibility that fosters higher conversions. Things like:

  • posting security certifications,
  • posting relevant affiliations,
  • posting testimonials, and
  • offering a money-back guarantee.

I believe that posting a privacy policy that is clearly OPPA-compliant, is at least as important in terms of building trust and credibility as those items listed above. And some of the big players on the Web agree.

Chip Cooper is a leading intellectual property, software, and Internet attorney who’s advised software and online businesses nationwide for Chip’s 25+ years. Visit Chip’s site and download his FREE newsletter and Special Reports: “Determine Which Legal Documents Your Website Really Needs (With Sample Agreements)”, “Draft Your Own Privacy Policy”, and “Write Your Own Website Marketing Copy — Legally”.

Post from: SiteProNews: Webmaster News & Resources

Your Privacy Policy: Can It Improve Your Conversion Rates? You Bet!

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.