Archive for October, 2008

Title: New Campaign Management and Editorial Updates for Microsoft adCenter

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Article Source: Link Exchange Service Network

Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:

  • Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
  • Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
  • User Management: if previously you were only able to have one user, now you can create multiple account users
  • Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

What do you think of the updates? Let us know in the comments.

Related Reading:
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
Microsoft adCenter Updates Credit Card Options

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Title: Here’s your best chance to get them to buy from your website. It’s Social Media Marketing.

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We’re going to share your best chance of people visiting your site and eventually buying from you. What do think the chances are that people that click off your site will return at all…let alone make a purchase? Not good at all.

This is true of all websites out there. The only semi-sure way to get people to come back to your site is to have their email address so that you can keep the lines of communications going and invite (coerce?) them to come back and visit, maybe even buy something.

“How can I get their email address”, you ask? Easy, make them an offer they can’t refuse—literally! This is what industry insiders call a compelling offer. Yes, you could just ASK for the email. If you provide an excellent service, and you have prospects that are also adoring fans, they may give you the email address with nothing in exchange expected. Good luck with that.

We non-guru powers have to give them something of value in exchange, of course. People like keeping their info private and they are uncomfortable with giving that personal info to others…especially if they don’t yet know, like, nor trust you.

Before you can give them a compelling offer, you need to have something to capture their information with. You can call this a capture form. A capture form is 2 or 3 three lines (depending on whether you’re confident enough to ask for their phone number). This form is obtained from an auto responder service that usually cost about $20 per month. There are free services out there, but they usually require that you purchase leads from them as a package deal.

HOLD IT! What the heck is this auto responder thing you keep talking about?

Well, we’re getting to that. Basically, it’s a premade set of email messages that you write and set up in advance to end up in your prospect’s email box at certain intervals. I don’t know if that definition will help the newbies out there. Just understand that’s it can be an internet marketer’s best friend. By the time I’m done explaining it, hopefully it will be clear. Be patient.

First you need a capture page:

A capture/landing page is a website usually with only 1 page designed specifically to convince someone that it’s a good idea to put their email address, name, and even phone number into the slot in exchange for a compelling offer—a free report, eBook, video tutorial, etc. Something that’s of value to the prospect.

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your invitation to visit their website.

(By the way, I have a favorite service for as many capture pages and different auto responders as you need. I’ll provide the info in the author box below.)

Question #1 Am I at the correct place?

The info you give out on your communication (video, blog post, etc) piece needs to match what you sell on the landing page. Visually, this means that if you feature a photo of an iPod on your video you should feature that same photo on your landing page. If your compelling offer is for an interest rate of prime plus 1.8 percent, then your landing page needs to match that.

Question #2 Where is the one thing I’m looking for?

Your landing page is not so much a webpage as a response device. So if you have invited your article reader to download a funky new cell phone ringtone from your site, make that ringtone simple to find on your page and easy to download.

If you’re offering a free white paper, show a picture of it and instructions on how to get it.

If you’re offering a discount that visitors receive by entering a discount code found on your info communication, make the place where they enter that code on your landing page impossible to miss.

Question #3 Can I trust these people?

Trust is the deal breaker online (and offline). Buyers who decide they cannot trust you won’t buy. So if your information wins their trust but your landing page loses it, you lose the sale – and the customer. Which means you must avoid the things that create suspicion, and employ the tactics that increase trust online.

Avoid landing page mistakes that arouse suspicion:

  1. No office address
  2. No phone number
  3. Testimonials by people who only have initials
  4. Extravagant claims

Use landing page elements that create trust:

  • Better Business Bureau logo and link to the online profile of the BBB member
  • eTrust logo
  • Name, address, phone number and email address of principals in the company
  • Toll-free customer service phone number
  • Endorsements from trusted third parties, such as The Wall Street Journal or Lloyds of London. Even a RAG is better than nothing…

Remember that your landing page is part-two of your direct sales pitch. You’ll convert more visitors into buyers when you give them what they expect to find, make the process easy and quick, and avoid the tactics used by spammers and scamers.

Of course, you don’t have to use a capture page if you already have a website of your own. You can just copy the code from your auto responder service for the capture form and embed it into your website code. But remember! A capture page is for those of you that have a replicated site that is used by a lot of other people in order to differentiate yourself from the others.

If you’d like more information like this, Dan Dimit’s blog has 2 fresh daily posts. If you’d like your own capture page system at a GREAT price: If you’d like serious training for free:2 eBooks, minicourse, and weekly Q&A conference calls.

Post from: SiteProNews: Webmaster News & Resources

Here’s your best chance to get them to buy from your website. It’s Social Media Marketing.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

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Title: How to Supercharge Your Selling Online

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The Internet has changed the way we do business, and the way we do marketing. Ten years ago, it was enough to have a print ad in the Yellow Pages and a quick radio spot to spread the word about your business. Now there are new ways to market your business on the Web, and they\’re wonderfully cost-efficient.

The internet is such a huge market place. People from all points of the globe are going online on a daily basis looking for products to buy. This huge demand has prompted a lot of marketers to take their business on the World Wide Web. Are you one of them?

Whether you are selling your own products or promoting affiliate products, it is very important that you know the elements and the tools that you need to use in order to secure great sales potential in the online arena.

Here\’s how you can sell more over the internet:

1. The first thing that you need to do is to create your own website

No matter how good you are and no matter how great your products are, people will not possibly take you seriously if you don\’t have your own place over the internet. Hire a professional web designer to create an ecommerce website for you where you can showcase your products and services. Ensure that your website is easy to navigate, secure, and loaded with valuable information that are closely related to your offerings and to your chosen niche.

2. Drive traffic to your website

Think of your website as a shopping mall. You will need to attract people to give it a visit before you can actually make a sale. Use different traffic-generating tools that can help you drive interested people to your website. You can promote your website on relevant forums, blogs, discussion boards, and social networking sites (Facebook, MySpace, etc.). You can also use article marketing and various link building campaigns that can make your website highly valuable to the eyes of various search engines.

3. Promote your products

Promote product awareness by properly advertising your offerings online. For this, you can use PPC advertising, search engine marketing, paid links, banner ads, ezine publishing, email marketing, etc. Since promoting your products using all available tools can be exhausting and time-consuming, you may opt to hire professional internet marketers to help you out. You will need to share a certain percentage of your earnings with these people in exchange of their services.

4. Take good care of your customers

As they say, the most effective advertising strategy is word-of-mouth advertising. Ensure that you keep all your customers happy and satisfied through your products and through your customer service. By doing so, these people will surely recommend you to their friends and family members who might need your offerings.

Diego Norte – Writer and Owner of

Post from: SiteProNews: Webmaster News & Resources

How to Supercharge Your Selling Online

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.