Archive for November, 2008

Title: The Evolution (Not Death) Of SEO

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There is a lot of talk about the “death of SEO” and “the death of ranking reports” lately. It all stems from some sessions at PubCon in Las Vegas.

Remember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic statement. So that is what you are seeing. The truth is SEO is not dead – it is just evolving. And the other truth is…. the more things change, the more they stay the same.

What I mean is; of course the SEO universe is evolving – search is so much more sophisticated than it ever was before. We have universal search, geo-targeting and we have personalization.

However in spite of all that – the foundation has not really changed. To get ranked you should have always been focused on creating high quality content, getting good links into your site and creating a useful, informative site that is focused on the user experience and ultimately on getting the sale. None of that has changed – that is all just as important.

People talk about the death of ranking reports – but for those that know what internet marketing is all about – you should know that ranking reports were never that important. Sure we provide them to clients, to give them an indication of where they stand in the engines – but the real results come from how much increased traffic and sales they get, not from how many rankings they can see on their report.

It’s true with personalization, universal search, intent based search and geo-targeting the landscape is changing and different results will be displayed for different people. That is all good news!

Sure it means you won’t get reliable ranking reports and you may even get less total traffic but the traffic you do get will be more targeted since your webpage coming up in the SERPs was matched to a query that was specific and relevant based on their location and search history.

I’m hearing a lot of talk that makes me think people have misinterpreted what was said at PubCon.

It is true that we need to focus on more than just ranking reports (but as I said, I believe that was already the case). However, you still need a high quality site that shows the engines it is relevant to whatever the query is, in whatever context the person is searching.

In other words if you go with the example Bruce Clay gave at PubCon: If someone performs a search for “java” they may be looking for programming, or may be looking for the beverage, and some are looking for travel information. Theoretically, personalized search will know that and provide results accordingly.

The fact is in all 3 of those scenarios some sites have to come up on top – so you just have to make sure your site is optimized to let the engines and the site visitors know which of those queries you are relevant to (programming, coffee or travel) and then your site can come up on top!

So What Now?

The truth is optimizing your site is more important than ever since traffic is going to be so much more specific and targeted and as a result conversions will be higher.

You should focus on understanding your site visitors and what they want. Focus on what they do when they come to your site. Focus on building content that delivers quality information.

If you don’t know what personalization, universal search, geo-targetting and intent based search is, stay tuned for my next article.

The final thought I will leave you with: Working with a company that is current on SEO trends and understands what all these changes mean is going to be vital to your success.

Jennifer Horowitz is the Director of Marketing for Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more.

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The Evolution (Not Death) Of SEO

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Title: Use Online Surveys To Build Customer Trust And Loyalty And Thrive During The Recession

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The ongoing financial crisis and talk of recession has left a lot of Internet marketers worried about whether they will be able to stay in business over the coming months and years. Many people who now work from home on the Internet are also worried about whether or not they will be able to continue selling their products and services.

However, an economic crisis also offers opportunities as well as dangers. In times of anxiety and economic uncertainty the business that responds to customers’ needs and wins their trust is the one that will survive and prosper in the midst of doom and gloom.

Because of the interactive nature of the Internet it offers many opportunities for online marketers to get to know their customers and website visitors, learn what they want and respond to their needs by engaging them in a friendly, informal dialogue that develops into a relationship of trust.

This relationship building process can be done in several ways, for example by inviting people to comment on your blog posts and then responding with follow-up comments. Another option is to participate in forums that attract your target market. Social network marketing sites, email, instant messaging and Skype all offer the Internet marketer opportunities to communicate with clients at various levels of intensity in order to discover where they are coming from and build rapport with them.

The key is to build trust by listening and then following up with products and services that meet their needs at prices that suit their pockets. Remember, it takes time to build trust. Trust is a two way process that is both rational and emotional. You cannot win a prospect’s trust without putting in some preliminary spade work. Rushing at them with products first is not a great way to raise your credit rating with your prospects.

One good way of getting to know your target market better is to set up an online survey and offer your prospects an incentive to complete it. The great thing about online surveys is that they take full advantage of the interactive nature of the internet and are cheap or even free to run as well as being easy to set up. You can use online platforms such as or to set up and manage your survey from.

You can use a customer survey to find out about your customers’ impressions of the products or services you offer. Another approach is to keep the survey focused firmly on the customer. Either way, make sure you have a clear focus from the beginning so that everybody knows why they are taking the survey.

Offer your prospective survey takers an incentive to do the survey such as a free report or ebook that can be downloaded on completion.

Keep the survey short, invite “yes” or “no” answers by asking closed-ended questions, include some multiple choice questions and assure participants that any private information they give you will remain confidential.

When you look over the results keep an eye out for trends and surprises.

Publish the results of the survey on your website or blog and invite comments.

The whole process of survey taking and reporting should be treated as a trust-building exercise and an opportunity for increased interaction with your client base.

A successful survey campaign will also have brought you a lot of valuable information about your target market which you can now use to present your prospects with goods and services that more closely match their needs and win their loyalty.

So, in recessionary times, a customer survey is an excellent tool for building stronger ties with your target market, winning the trust of your clientele and thriving in the midst of recession.

Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at Sign up for a free Internet Marketing Newsletter here.

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Use Online Surveys To Build Customer Trust And Loyalty And Thrive During The Recession

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: eBay Blogs Increase Your eBay Home Business

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As a stay at home mom trying to run a home eBay business on a budget, you are probably well aware of the high costs of marketing. When you are trying to promote your business, it can be hard to find methods that actually work without breaking the bank. Lucky for you, eBay has a few different marketing methods for you to use built right into their website – and they are completely free for you to use.

After you have listed your items that you want to sell, head on over to the community section of eBay. There, you will be able to upload an avatar, create a short profile, and get an eBay blog started. The more you customize the options available to you, the more your blog will be exposed. Occasionally, eBay will feature a blog written by a community member just like you, and the featured blog always seem to have a custom avatar and a fully-filled out profile.

Once you have gotten your blog up and running, start by talking about yourself and your home business. If you have never blogged before, this may prove to be a bit difficult. It doesn’t have to be – just pretend that you are writing about your day or your life in a personal journal. Bear in mind that this personal journal could be potentially seen by millions of viewers, however, and don’t divulge anything that you wouldn’t want a complete stranger – or your mother – to know about.

Then, you can start adding in information about your items that you are selling. Write a new blog post for each item you want to talk about. Instead of saying that you have it up for sale, give a bit of a review for the item. If you don’t know anything about it, you can do some research online for some ideas. Talk about the good things the item has to offer, but write them from a consumer standpoint, not a salesman. If it’s a product you know, use, and love, this shouldn’t be hard at all.

At the end of the blog, mention that the item is currently for sale right now in your eBay store or auctions. Also state the retail price, and the current price that you are offering the item for, and point out the money that buyers will save if they purchase the item from you. You can also add in any information about current sales or specials that you may be offering, a link to your about me page, or anything else you feel may be helpful to potential buyers.

Blogs can be a fun way to connect with buyers, since you can talk about just about anything you want, and buyers and sellers alike can leave comments for you. It’s a great way to give your potential bidders a way to connect with you that feels personal, and it’s also promoting your business at the same time. What other method of marketing can do that?

If you want to make money on eBay while still raising the kids, visit to find out how. Vickie Sayce teaches others how to get started on eBay, and has been buying and selling on eBay since 2001. She has written a very informative book on starting an eBay business to make money from home while raising the kids.

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eBay Blogs Increase Your eBay Home Business

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.