Title: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) (Paperback)

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The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR “Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search (more…)

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This entry was posted on Friday, June 12th, 2009 at 2:58 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

10 Responses to “Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) (Paperback)”

  1. Dustine Says :

    5.0 out of 5 stars
    A great book for professionals
    The book assumes no prior knowledge of Internet marketing, but I think it’s best suited for someone who already knows the basics and wants to increase their knowledge and skills…

  2. Osgood Says :

    5.0 out of 5 stars
    Well written! Easy enough to follow I let my Web clients read. Very well laid out. I very much suggest this book.

  3. Luz Says :

    5.0 out of 5 stars
    The Best Book I’ve Read on Marketing Your Website!
    I’ve read a lot of books on marketing your website and drawing business through search, both organic and pay per click.

  4. Yamin Says :

    5.0 out of 5 stars
    Ultimate Search Marketng Guide
    This is the only book that you ever need to learn about search marketing. Period.

  5. Syaoran Says :

    5.0 out of 5 stars
    Search Engine Marketing, Inc. – 5 STARS
    “Search Engine Marketing, Inc. second ed. like the first, is an essential must read for anyone in the industry and everyone considering a career in Search Engine Marketing.

  6. Philippa Says :

    5.0 out of 5 stars
    Excellent Resource Book for Anyone Doing Business on the Internet
    Search Engine Marketing, Inc. is an excellent resource book on how to create and implement a search marketing campaign.

  7. Ottavia Says :

    4.0 out of 5 stars
    Excellent resource for the dedicated learner
    This is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing.

  8. Gunesh Says :

    5.0 out of 5 stars
    perfect match for marketing managers
    this book is very complete, going from overall strategy to details in HTML coding.
    if you are planning a web campaign in Search and want to go over your website before by…

  9. Anonymous Says :

    5.0 out of 5 stars
    Accomplishes its title’s claim, and does it VERY well.
    I started a consulting business months ago, and before I created a web site for it I read much of this book.

  10. Frideswide Says :

    5.0 out of 5 stars
    Excellent, practical how-to guide
    This book is great for both the corporate marketer with big resources AND the small business trying to grow big on the cheap (that would be us).