Title: Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO (Paperback)


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Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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If you like all this stuff here then you can buy me a pack of cigarettes.

This entry was posted on Tuesday, June 30th, 2009 at 3:12 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

10 Responses to “Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO (Paperback)”

  1. Ye Says :

    5.0 out of 5 stars
    The best book I’ve seen on the subject.
    I’ve read a number of other resources on the subject of SEO, and this one is definitely the best I’ve encountered.

  2. Derenik Says :

    4.0 out of 5 stars
    Get Your Playground Up and Running
    Given the relative advanced topic of this book, I was surprised to find a section on how to get your “playground” up and running.

  3. Denim Says :

    5.0 out of 5 stars
    Amazing book
    This book was perfect. I came from no knowlage of seo to fully understanding it. I bought this and Search Engine Optimization an hour a day together, and as good as the other book…

  4. Anonymous Says :

    1.0 out of 5 stars
    Complete disappointment – nothing professional here
    I’ve read through this book from first to last page in a hope of finding any valuable information and must say, that most of what the book suggests is of no value to any…

  5. Anonymous Says :

    5.0 out of 5 stars
    Excellent book for developers
    When I first started making web sites, I thought that a good title, a few META tags, and some relevant content would achieve a high ranking on a search engine.

  6. Lindsey Says :

    5.0 out of 5 stars
    Great book for programmers new to SEO
    I am an experienced programmer but new to the world of SEO. This book gave me a very solid understanding of the range of factors that influence a page’s ranking in search engines…

  7. Nadalia Says :

    5.0 out of 5 stars
    Great book for programmers and SEO professionals
    This book was a great refresher and provided insight into some complex SEO concepts. Job well done.

  8. Wowashi Says :

    3.0 out of 5 stars
    It’s OK
    The book was not nearly as insightful or helpful as I had hoped. It comes across like two 25 year old kids that have been working in the biz for the last 5 years wrote the book…

  9. Caitir Says :

    5.0 out of 5 stars
    Amazing!!!
    So much information packed into such a small book. This is a must buy for anyone who is looking to broaden their views on SEO.

  10. Rylie Says :

    5.0 out of 5 stars
    Great Book for Non-Programmers Too!
    Running a successful search engine optimization firm means that I have to have a solid understanding in numerous coding strategies that can play a role in an SEO campaign.