Title: Search Engine Optimization: An Hour a Day (Paperback)


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Review
New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO.Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client. Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results—things like business goals, creating appealing marketing messages and designing human-usable web sites. The book also avoids SEO techniques du jour, the kinds of tactics that are hotly debated in forums and that may or may not have any effect on your overall s (more…)

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This entry was posted on Monday, July 6th, 2009 at 6:37 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

10 Responses to “Search Engine Optimization: An Hour a Day (Paperback)”

  1. Raheem Says :

    3.0 out of 5 stars
    Too wordy
    This book is extremely wordy, although they do know what they are talking about. It’s the structure of the book that made me return it, it was all over the place jumping back…

  2. Wing Says :

    5.0 out of 5 stars
    Very informative
    With the ever changing Internet, I’m sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by…

  3. Anonymous Says :

    5.0 out of 5 stars
    Useful even for those well versed in SEO
    This book contains a wealth of information. We have implemented a number of the techniques in our local search directory […]Thanks for the valuable insights

  4. Shonka Says :

    4.0 out of 5 stars
    Good reference book
    As a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics.

  5. Anonymous Says :

    5.0 out of 5 stars
    Accessible and Comprehensive
    These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no…

  6. Waldron Says :

    5.0 out of 5 stars
    Best SEO Book, as far as I can tell
    This book is great for people like me who have trouble implementing. It’s actually packed with sound SEO advice and the layout is great for people who need step by step, daily to…

  7. Anonymous Says :

    5.0 out of 5 stars
    A Solid Foundation for Long Term Success
    This book is by far one of the better SEO books I’ve read and it has taken a prominent position on my shelf of website resources.

  8. Anonymous Says :

    5.0 out of 5 stars
    Fabulous: SEO, An Hour A Day
    If you are afraid that you will never be able to figure out this new world of optimizing yourself on the web, put that fear to bed. Worry about things you can’t change.

  9. Helladius Says :

    4.0 out of 5 stars
    A Bite Sized Guide To SEO
    I’ve recently launched a B2C website and I know enough to know that it’s no longer the case that you “build it and they will come”.

  10. Anonymous Says :

    5.0 out of 5 stars
    A truly great book!
    Search Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and…