Archive for October, 2009

Title: List Building – 5 Steps To Generate Viral Traffic To Your Website

Latest News!, Search Engine Optimization

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If you can create viral traffic then you’ve won the battle for traffic generation. Driving traffic is a continuous task, so viral traffic which grows on its own is a dream for all online business owners. But not many online business owners know or even try to implement it. Here are 5 steps to creating viral traffic so that your traffic building efforts produces the most amount of visitors and subscribers.

1. Create A Squeeze Page

Get a landing page which does nothing but offer some free gifts in exchange for the visitor’s email. This is where you start to build your list.

Hire a good graphics designer and come up with attractive gifts such as valuable reports and/or free software.

2. Create A Report To Sell

Your next task is to create a report which you’re going to sell. Again, make sure the graphics are eye-catching and pay a good graphics designer to create your website.

Your report has to look fantastic and the information needs to be good. Do the required research and put as much information as possible into this report.

With your website, sell the report for $97. This is a steep price for a report but your objective is not to sell many copies of it. Do the necessary promotion and get the word out about your report. And don’t forget to put links in the report to your website.

3. Free Gift

When people sign up to your list via your squeeze page, send them to a page where you will offer your $97 report as a gift. To claim the gift, the subscriber needs to refer at least 3 of their friends to your squeeze page.

Now when your subscribers see that your gift is worth $97 and that you are currently selling it for that price, it will drive conversions through the roof.

No one can resist a true free gift that is currently selling for $97. This can help you generate viral traffic. Your subscribers’ friends might sign up to your list and repeat the whole process by referring their friends to your squeeze page.

4. Email To List

Now while your squeeze page is building your list virally, you can create a report and continue to send it to your list for free. Of course, they would have to refer 3 or more of their friends to download the free gift.

Using this technique you are training your list to refer their friends in order to get your free reports. You are also testing to see which kind of offers create the best responses.

5. Contest

When you know which type of offers send you the most amount of referrals, you can create a contest and announce it to your list.

For the contest you will need to provide something which is perceived to be a high priced item otherwise it won’t work. The best type of offers are video training with personal coaching from you based on the offer with the most responses.

Offer your prize to 3 winners only. Since you are offering personal coaching and video training, you can set a high price for the prize. Pricing it at $1,000 is not unreasonable.

To win the contest, your list needs to send you traffic to your squeeze page. The top 3 who sends the most subscribers will win the $1000 prize. This is very attractive.

Once they spread the news by telling people about your contest, more and more people will join your list and promote the contest. This is the viral effect you’re looking for. You can even issue a press release to inform more people about your contest.

Carrying out these 5 steps will ensure unstoppable viral traffic to your website. It needs planning and setting up the system for it to work and creation of the reports, but you are sure to get an avalanche of traffic. Using this viral traffic to get people subscribed to your list, you can promote your information products to them and push those sales figures through the roof.

For more tips on how to promote your online business and increase sales, visit information product creation. To hire professionals to create your own best selling information products, visit – Alan Cheng, Elite Ghostwriters.

Post from: SiteProNews: Webmaster News & Resources

List Building – 5 Steps To Generate Viral Traffic To Your Website

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: YouTube Tests Real-Time Comment Search

Latest News!, Search Engine News

Article Source: Link Exchange Service Network

If you like to find instances of people jumping to conclusions, being extremely judgmental and just pure hate, then comment search on YouTube will be right up your alley. Seriously, though, in online reputation management, the ability to search YouTube comments will be very useful for engaged companies. Thankfully, ReadWriteWeb has the goods on a real-time comment search that was very quietly rolled out by YouTube. To access it, you’ll need to go directly to .

For the screenshot, I wanted to keep things as clean as possible, so I searched “love” and here’s what it looks like:


Notice the trending topics – conduct a few searches yourself and you’ll see how quickly those trending topics change. Give it a go and let us know what you think by leaving a comment.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: Video Microsites – The Brand Story Campaign Solution

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

webmastersEveryone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds understand that campaigns require their own space and identity if they are to succeed. And when it comes to using the Web as your vehicle for such a campaign, the obvious solution is a Video Campaign Microsite.

What’s A Video Campaign Microsite?

Video Campaign Microsites are websites that employ a series of highly focused video presentations designed specifically for the purpose of promoting a single marketing initiative aimed at a highly targeted audience. Video Campaign Microsites are dedicated to delivering an engaging online experience that compels an audience to act by taking advantage of the marketing initiative’s offer. These sites benefit from removing all the corporate clutter and irrelevant information that inhabits most business websites and generally gets in the way of an effective marketing presentation. Video Microsites are often implemented by means of a direct email campaign or depending on the budget, magazine, television, or radio advertising. You can also channel corporate site traffic by means of a graphical home page link.

There are different styles of video Microsites that you can employ depending on your brand personality and the goals of the campaign.

1. New Product Launch Video Microsites

The launch of a new product or a seasonal line should be an event, and there is no better way to attract attention and generate public and media interest than to create a brand new website environment dedicated to that launch.

2. Promotional Campaign Video Microsites

A sale is just a sale, and today’s sophisticated buyers have seen it all before, so unless you make a big event out of your promotion, all you’ll end up doing is selling your regular customers the products they would have bought anyway but at a lower markup. A big media splash attracts new customers, new media attention, and old customers you’ve lost.

3. How-To Video Microsites

There is nothing more damaging to your brand or your bottom line than customers who hate you, and who tell their friends and colleagues. A surefire way to make people angry is to sell them something they can’t figure out how to use properly, and a buried FAQ, or a complicated list of instructions in twelve languages and 9 point Times Roman is just not going to cut it. A how-to video site can show people how to use and get the most out of your products or services in a way they will understand and appreciate.

4. Video Mocusites

There is one thing that you definitely cannot be on the Web, and that is boring. Boring websites are the kiss of death. The Web is a crowded place and no matter what you’re looking for, there are probably dozens if not hundreds or thousands of other companies doing the exact same thing, the same way, and probably for less money. You may think you’re different but your Web audience won’t, unless you present yourself in a whole new differentiating way; and one way to do that is with a Video Mocusite. A great example of a Video Mocusite was the Chili’s restaurant chain’s PJ Bland’s campaign.

5. Video Docusites

Where the Video Mocusite takes an entertaining, humorous, and satirical approach to communicating your marketing message, Video Docusites takes a look at the history, longevity, innovation, and success of a company in order to build confidence, loyalty, and brand identity. Ford’s Bold Moves Docusite was a good example of this kind of campaign.

6. Concept Video Microsites

A Concept Video Microsite is about presenting an idea. Some products and services are so innovative or different that they can only be sold if you communicate the concept behind them. Other products may be similar to competitors but the way they are sold is different and creative. In these types of instances the Concept Video Microsite is the answer. The SonicPersonality and 136Words sites are examples of Concept Video Microsites.

7. Sponsored Video Webisode Microsites

Sponsored Video Webisode Microsites are a great marketing vehicle for those companies with the guts and foresight to recognize what the Web is all about. These types of campaigns attract an ongoing loyal audience because they are bite-sized mini programs or episodes designed to entertain and/or educate without an overt sales pitch. If conceived and designed properly your program content delivers your emotional and psychological value proposition while the accompanying pre- and post-commercials deliver your direct pitch. Think of it as sponsoring your own private online mini television series.

8. Demographic Video Microsites

When a company has different campaigns for different demographic markets, it should present them separately to avoid confusion, mixed messages, and a dilution of the brand identity, image, and personality.

Microsites Help You Avoid Information Overload

Fashion and apparel companies, for example, all have seasonal product lines that need to be promoted in a current, if not trendy, manner. Dumping such a campaign into your regular corporate Web environment gets in the way of achieving the campaign’s marketing goals: the audience looking for new products and promotions is not interested in your Investor Relations or Career Opportunities, and likewise, the people looking for jobs and investment information aren’t interested in your holiday specials. It doesn’t matter how good your presentation is if you bury it so nobody ever sees its. If website visitors can’t find what they’re looking for fairly quickly, they’re gone.

And why should a fashion or apparel company use video at all? The answer is simple: there is just no better way to present how a garment looks on a real person from all sides and angles, and when they move. Add a little voice-over description and you’ve got your own little fashion show designed to move product whether online or in-store. Too many companies, especially e-commerce companies, still ‘think print’ even when they are using the Web as their main marketing communication vehicle.

Microsites Help You Avoid The Confusion of Mixed Messages

If there is one thing that will kill your marketing, branding, and positioning faster than anything else it’s sending mixed messages to multiple audiences using the same venue or vehicle. Fast food companies are continuously running promotions and they use television as their primary marketing communication vehicle. The problem is television commercials are a shotgun approach: you broadcast a commercial and whoever sees it, sees it. Sure there are sophisticated demographic analyses of those who watch what and when, but even with that knowledge the perception-leakage is substantial.

Just because it’s a football game doesn’t mean there isn’t a substantial female audience, and just because it’s a chick-flick program doesn’t mean some guys aren’t watching whether they want to or not. Television viewing is a shared family experience resulting from direct and indirect group negotiations. As a consequence, if a fast food company runs multiple ads aimed at different audiences, children, parents, and teenagers, all viewed by a demographically diverse audience, the result is a confused mixed message, and a deterioration of the brand personality.

Different Strokes For Different Folks

The Web is a whole different animal. Where television is a negotiated group viewing experience, enjoyed or at least tolerated by different family members, the Web is an individual viewing experience, not usually shared with others. That means different messages can be delivered to different audiences without the concern that each message is polluting the others or the overall brand image.

So What’s The Big Deal With Video?

Why do we stress video so much, well that’s what we do, so what do you expect, but more importantly we do it because it is the most effective and efficient tool you have to communicate your marketing message to your audience. The thing you have to remember about video is that it’s easy to do, but hard to do right.

Delivering Meaningful Content: It’s About Context and Subtext

Nothing exists in a vacuum, especially when it comes to marketing and advertising. The direct marketing message you deliver must exist within a physical and cultural framework, while the indirect marketing message you present must resonate within the mind of the viewer. A properly conceived video microsite takes these things into consideration and communicates a memorable concept informed by them.

Web Video Context is the emotionally relevant scenario created for the purpose of delivering your marketing message, while Web Video Subtext is the subconscious psychological message that strikes a nerve, triggers desire, and motivates action. Together context and subtext create a meaningful, relatable experience that defines your brand personality and leaves a lasting memorable impression.

It all starts with a relatable scenario that draws upon an audience’s life experiences, preconceptions, and attitudes. Done correctly, an audience will relate and identify with the characters presented, the language used, and the performance delivered, with each element enhanced and embedded in memory by visual and non-verbal cues combined with sophisticated sound and music design.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit,, and Contact at or telephone (905) 764-1246.

Post from: SiteProNews: Webmaster News & Resources

%%Video Microsites – The Brand Story Campaign Solution%%

Video Microsites – The Brand Story Campaign Solution

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.