Archive for November, 2009

Title: Monetizing Social Media Is About Targeting First, Everything Else Second

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

About 60 days ago, my team was working on an email program with an online retailer focused on expanding participation in their loyalty program. Unlike previous programs, the call to action of this email was not to “click a link” and join the loyalty program; rather; it was to share the experience of the loyalty program with their friends and encourage them to join as well.

This was no simple share-to-social initiative. The retailer created several incentives to motivate sharing behavior. Next, they tracked the number of invitations each customer sent to their friends and attributed those that actually “subscribed” to the loyalty program back to the initial inviter.

The results far surpassed previous email campaigns; in fact, the social program described above generated three times the number of subscribers than the previously launched un-socialized programs. Major results included:

  • 1 new member for every 1.8 peer-to-peer invitations
  • 10% of new members went on to purchase
  • 4.3 emails sent, on average, by each influencer

While the program clearly extended reach and subscriptions to the loyalty program, the team believed there was an opportunity for optimization — and implemented two minor yet critical tweaks, both focused on enhanced targeting of the socialized campaign.

The company looked at their loyalty program members and created a segment based on engagement metrics: for example, how long a subscriber was part of the loyalty program. Targeting based on engagement is not a new concept to email marketers. Transactional email programs garner a higher response rate than broadcast campaigns do, because they target the customer at the point of maximum engagement: during a purchase cycle or some other lifecycle activity.

In addition to developing targets based on engagement, the company did more analysis to identify “Super Influencers” within their recipient lists. Super Influencers in this case are customers who already have a defined Web presence within a specific vertical.

In the retail space, there are a number of “Discount Bloggers.” These bloggers aggregate special offers on blogs or personal Websites. These customers can have a huge impact on campaign performance, since they already have a following relevant to a specific space with people looking for new content or the next great deal. The identified “Super Influencers” were added to the segment and the optimized campaign was ready to go.

The email program was launched to the new, targeted segment with the same offer and creative. The result? The targeting impact was off the charts.

  • 420% Increase in loyalty member subscriptions from the initial campaign
  • 326% Increase in purchase conversions from the initial campaign
  • Thousands of additional subscribers and hundreds of new purchases

The lesson is a simple one: Do not abandon the best practices you have grown to rely on when developing programs in the social space. The same email strategies you have been applying for years need to be relied upon as you activate new channels.

At the same time, it is critical to understand that not all customers are created equal on the social Web. There is a big difference in extended reach between me posting an offer on my Facebook page and a serious blogger embedding the offer for their followers to take action on.

Ryan Deutsch is vice president, strategic services & market development, for StrongMail Systems, a leading provider of online marketing solutions for email and social media. Contact him here.

Post from: SiteProNews: Webmaster News & Resources

Monetizing Social Media Is About Targeting First, Everything Else Second

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: Google Tweaks Product Search Just in Time for the Holidays

Latest News!, Search Engine News

Article Source: Link Exchange Service Network

Days before masses bust down the doors of brick and mortar stores and burden e-commerce servers, Google has released updates to its Product Search.

Recent tweaks include:

New gallery view

Instead of viewing in a vertical list, view products horizontally in rows. Click the gallery icon at the top right corner just above the results. Here’s what the gallery view looks like on the results for sunglasses:

Review summaries

On product pages, Google is providing a quick glance at the overall feedback from the reviews for a given product:

Video product reviews from YouTube

Also on the product pages, look for a link – just under the product name – for “Videos,” and you’ll get access to reviews users have posted on YouTube:

Nearby stores

When you’re in the “Compare Prices” grid, you’ll see notifications of nearby brick-and-mortar locations of the listed retailer. Click on the link listing nearby stores and a window appears with a map, outlining the locations.

This is a great way to do a little virtual window shopping before you brave the crowds this weekend. Or – just avoid them altogether by buying online.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: 3 Easy Guidelines To Expose Your Blog

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

Blogging is the front line of the world wide web nowadays, different kind of blogger pops in the internet with their own purpose, some want to entertain, some want to express their selves and some want to earn big bucks. The content of your blog matters most, but what will happen to your blog if the readers themselves don’t know someone as good as you exist. That’s why blogging tips of all sorts are floating in the blogosphere. Also tips for general and specific improvement of blogging.

Involve yourself on writing projects

There are numerous site in the world wide web that operate writing project. I think that you should submit a post to every writing project you joined. Naturally when the project is complete, this will generate numerous of back links by web surfers that are picking their favorite contributions. You will also acquire a small number of extra links from people that make a post with every post contributed to the writing project.

Don’t forget to leave valuable comments on other websites and blogs

One of the popular and best way of making people to find your blog easily is to join in some discussions on other blogs within your niche. Make sure to leave a good and remarkable comment for this will make the readers and authors realized that you are good and professional. Tracking up and following comments can also make a good impression of yours.

You can link to people when they do good work or send them some track-backs

This is also a good tool to help people find your blog. This can come in a couple of ways:

  • Many blogger choose to do it on a more private and consecrate way, individual post to highlight the work of another blogger within their niche. Through this you will get the chance of a better indexed and a better search engine ranking, it also let the users to comment on your personal posts and brought up a discussion.
  • The second method that is used by blogger, is to make up a post partnered with several links that go all over the place, such as “Daily Links” or “Weekly Links”. In this way it is not so personal, and will not index well with search engines because the keywords is somewhat disorganized. This will also result to a small number of users to comment due to lack of focused in the subject. This method will need a lot of work and allow you to spread and share more links.

These are the two methods, it depends on you what will you use, but no matter what you choose, make sure that your blog does not become an echo chamber. You can contribute to each link in your post through adding some of your thoughts and opinions to the link. If your post is ready to publish you can send a track-back to each post that you link to. Then if you are linking to a smaller blog, the author may notice and try to see your website. Oppositely, if it is a larger blog, the author may not notice it, consequently those site will display track-backs and you will often get clicks from their readers who want to see others reactions to the post.

These tips is formulated specially for bloggers so that their website will be easily find by web surfers. But always keep in mind, even though you are good in inviting people to your blog, the content should not be forgotten thus prioritize it. You should write first a good article before inviting them to your website. And, if you are really self-assured with your blog, these are some highly efficient choices that are not free, such as advertising with Google Ad-words, Text Link Ads, or running a contest on your blog that comes with prizes.

Stacey Zimmerman is an Internet Marketer who owns & maintains many websites online. Please visit this site for wordpress themes and other blogging information. He also runs a hoodia information site.

Post from: SiteProNews: Webmaster News & Resources

3 Easy Guidelines To Expose Your Blog

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.