Archive for April, 2010

Title: Landing Pages: What You Need to Explain to your Website Design Company

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

Web-DesignThe definition of a landing page is simply “the first page that visitors hit on your site,” so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not,

even if it was not specifically designed as such.

Landing pages can have a substantial impact on your e-commerce website. A poorly-developed one can hasten its breakdown just as an effective landing page can drive traffic to your site, respond to calls to action and make

your business website a success.

One vital measure of the effectiveness of your website is the “bounce rate,” or the percentage of visitors who immediately leave your site without making any other click. The bounce rate is inversely proportional to the

effectiveness of the landing page. Basically, this means that a high bounce rate indicates that your landing page isn’t compelling enough for the visitor to pursue his interest or take some other action.

Normally, the home page is the primary landing page of most typical websites. But more and more, site owners are designing landing pages outside of the home page, and for good reason.

Most users prefer to skip information which is irrelevant to their needs. They want to get directly to their search, hence the need for a landing page that delivers just that. They can avoid the delays caused by having to click through pages and pages of information when they already have something in mind.

Landing pages serve their purpose when the site owner knows the kind of visitor they are targeting. This is determined by knowing what the visitor clicked on to arrive at your site. A visitor who clicks on an ad for your product would not want to go through other pages to get the information about the product. Webinars, other event registrations and special offers make use of this same principle.

Not all visitors are looking for the same information. One may click on your link after reading an article you submitted to a consumer review site while another may arrive at your site after viewing your infomercial ad.

For each specific visitor, you can design a landing page that will cater to his needs and contain the information he is looking for. For example, infomercial viewers can be directed to www.yoursite.com/infomercial, while visitors who clicked on your banner ads for this month’s special will be directed to www.yoursite.com/specials.

These landing pages should be evaluated for their effectiveness. The bounce rate is a key measurement for determining the effectiveness of landing pages.

Another measure for landing pages is the success of a “next action.” It might be purchasing the product, requesting more information, signing up for a free trial, etc.

Determine your conversion rate by dividing the number of action takers into the number of visitors. A typical conversion rate is 3 to 5 percent for lead generation pages and 1 to 2 percent for e-commerce sites. If your site is successful, you should be getting twice those numbers.

A concept that is intrinsic in creating effective landing pages is “alignment.” This is the connection between your source (where the visitor came from) and your landing page. The more connected they are, the higher the success of conversion.

A good example is a banner ad for a specific product from a beauty products company. Clicking on the banner ad and being directed to a landing page showing the exact same product yields a higher conversion rate. If the alignment is not present, on the other hand, there will be a significant reduction in conversion rates.

In general, a landing page must stir these positive emotions in a visitor for it to be effective:

Credibility

Your page must be able to capture the visitor’s trust by presenting a credible appearance. Remove anything that can cause a negative effect in the minds of your visitors, such as a lack of contact information, grammatical errors and typos, buzzwords, “marketese” and jargon, fuzzy or blocky graphics and too much use of serif fonts, like Times New Roman.

Recognition

Your page must provide your visitor a “This is what I’m looking for!” moment upon landing.

Persuasiveness

Your page must be able to convince visitors that your product or service can help them achieve their goal. Keep in mind what attracted the visitor to your product in the first place so you will understand what he is looking for.

Action

You must highlight an action for the visitor to take while he is on your landing page.

Techniques to Use with Landing Pages

Here are some major principles to guide you in the process of developing an effective landing page:

Make the Visitor Feel an Instant Affinity With Your Page.

The top half of the first screen should be effective in making the visitor feel that he has come to the right place. The use of the right taglines, images and a position statement (usually about 12 to 15 words) can help to establish your declaration and inform your visitor what the site is about.

Use Specific Headlines and Sub-headings.

Throughout your page, include relevant headings and sub-headings so that as the visitor skim reads the page they can see what a particular paragraph or section is all about. This helps him decide whether he will read the text or which section he is interested in. The longer the page, the more you should be using sub-headings. The headline should be aligned as closely as possible with the banner ad or whatever the visitor clicked on to arrive on your landing page.

Focus on a Primary Goal.

A landing page can achieve only one primary goal. Examples of these goals are a lead capture mechanism, such as a free demo or product trial, or to lure the visitor to go further and view your main site. The best results come about when you focus on your goal. However, a secondary goal is possible in a landing page. For example, if your primary goal is to make the visitor purchase your product, your secondary goal would be to entice them to sign up for newsletters or emails to receive special offers.

Use Multiple Calls to Action.

Using multiple calls to the same action supports the one primary goal principle. This holds true on a long landing page. A page that doesn’t go below the fold may need only one call to action. Overall, one call to action above the fold and another at the bottom of the page are good.

Pay Attention to Your Layout and Graphic Design.

To make them easy-to-read, keep text columns narrow – about 80 characters or so wide – and left-aligned, not centered.

Place an image of the product (commonly called the “hero shot”) and make sure the quality and clarity are good.

Images are attention-getting, so put your key text, such as your offer, below the product image or other appealing graphics.

If your offer requires the visitor to fill out a form, it will be more effective if placed on the landing page rather than needing a click-through to another page.

Layouts and graphic designs depend on the products and their market and can be very diverse. In spite of the variety, however, they can all use the same design principles to help them be effective in achieving their goal.

Driving traffic to your site will require an investment on your part, so it is only sensible to maximize the impact of that traffic for a quicker ROI. Increasing website conversions is also an important consideration.

Developing effective landing pages for your business website only requires the simple implementation of changes, yet their impact is significant to the success of your business and the user experience of your website.


Colette Mason has written her unique, step-by-step guide to making business websites more user-friendly and effective, available at http://www.websitesuccesssystem.com . Colette teaches website owners how to apply usability principles to increase online sales. She also writes a usability blog, “Think Like a User”, to help businesses make their websites more customer-focused and easy to use.

Post from: SiteProNews: Webmaster News & Resources

Landing Pages: What You Need to Explain to your Website Design Company

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: Learn How to Effectively Use Email Marketing

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

When you are launching an email marketing campaign, your goal is to become a familiar piece of your subscriber’s world. As you become familiar, your readership will begin to feel like they know you, and in time, they will come to trust you as well.

If you want readers to welcome your emails, build them so that your distribution list will be happy to receive your emails, and they may even come to look forward to your emails. Pay close attention to your content, and then pay close attention to the look and feel of your email.

7 Tips for Email Marketing

Remember that your email reflects on your company, so develop your brand, and be consistent with how it looks and what it says. If you do not want tot be perceived as a spammer, then do not act like one. Here are some helpful tips that will show you how to develop trust through your emails by paying attention to how they look and how they make you look.

1. Use a consistent sender name

When a recipient gets your email, they should be able to immediately recognize who you are. So make sure that your sender information is filled in correctly. Choose a name and stick to it. It can be your company name, your product name, or your online name, but for your readers to know you it must consistently be the same name.

2. Create eye catching preview pane

Most people are inundated with email, so make sure that when they receive your email they see something that will spark their curiosity in the preview pane. Give them just enough information to let them know that want to read more. By not properly formatting your email to make full use of the preview pane, you run the risk of having your email deleted even before it has been read.

3. Ask for feedback

Never send out an email that cannot receive a reply. If you have a prospect that wants to contact you the last thing that you want to do is make it hard. So, when you are creating your email find ways to engage your prospects with questions or a forum for a comment. Ask for suggestions, and encourage questions. Even if you get negative feedback, your prospect has done you the favor of offering you a way to improve your email marketing campaign. One of the easiest ways to find out what people are thinking is simply to ask.

4. Include contact information

Make sure that your email includes you company’s complete contact information so that your readers see you as a tangible company. Give your company a physical place, so that people can picture where you are. They will feel more comfortable about you if you have a real presence rather then just floating around in cyberspace. Always publish your contact information in the same place. So if you have a logo for a header and it includes your contact information, always send your emails with your logo header. By seeing your information over and over, prospects will begin to consider you someone that they know and feel comfortable with. So always print your contact information in the same location in your email.

5. Always include complete contact information in the footer

By always including your company’s contact information in the footer of the email, if your prospect becomes frustrated looking for an address or phone number, they will know that they can always find it in the footer of your email. When someone is trying to get in touch with you, it should be effortless for them to locate your contact information.

6. Always keep the same look and feel

People are comfortable with familiar things, and they do business with comfortable companies. By being aware of your brand and always having the same look and feel to you emails, you will become familiar to your prospects. Use your logo, colors and tagline to burn your identity into your prospect’s mind, and they will soon come to view you as an old friend.

7. Use a reliable design

Do not waste a lot of time designing your email. You need them to look professional and have good content, but they do not need a lot of bells and whistles. Keep your format simple, and keep your content rich, and in time you will garner the respect and trust of your readers.

For any marketing campaign to be successful, your prospects have to trust you. You have to make sure that your message works for the demographic that you are trying to reach. Keep your formats simple, so that your emails will look professional for all of your recipients. Pay attention to your format to make sure that you message appears correctly for your subscribers.

While content is important in email marketing, appearance is equally important. Remember these suggestions as you create your email marketing campaign, and it should be very successful for you.


For a free, no-obligation consultation, contact Anton Pearce via www.antonpearce.com. Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and wellness professionals to market their services online.

Post from: SiteProNews: Webmaster News & Resources

Learn How to Effectively Use Email Marketing

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.