Archive for May, 2010

Title: 5 Types of Links You May Not Have Thought of Tracking

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

Linking-StrategiesThink you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion?

While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show up as “Direct Traffic.” Do you ever wonder where they came from? I know that I do!

I’ve talked about ‘campaign tracking‘ via Google Analytics before, so I won’t bore you with the mechanics of how to create these links so they don’t look ugly. But do read that article if you need a refresher course. After you have a good system in place for adding campaign tracking codes to your URLs, the most important thing you can do is remember to use them on everything!

So here are 5 categories of links that you may not have thought about tracking, but should be:

1. Email Signature Links. Most of you have at least one link to your website in your email signature that goes out in most every email you send. But how many of you are tracking whether anyone clicks on them or not? I know that I rarely click on other people’s email signature links. With that in mind, I was curious whether mine ever get clicked, so I appended them with some campaign tracking codes. Turns out they don’t get too many
clicks (just 8 this past month), but keep in mind that I don’t have any sort of call to action in my signature, as some do. It would be fun to experiment with different offers in the signature to see how those fare.

2. Specific Words or Graphics Within Your Website. Do you have call-to-action buttons or text links on various pages of your website where you’re trying to elicit a specific response from your site visitors? Are you measuring them? For instance, on our website we have an image prominently featured on every page. It rotates between a call-out to subscribe to the High Rankings Advisor newsletter and one that provides more info on our low-end SEO website review. Because I look at the site every day and am not part of our target audience, I’m basically blind to the images.

For a long time I assumed that most who visited our site would never click those images. Well, you know what they say about ASSuming things! After I added tracking codes to those images, I learned that people do indeed click them, and about 75% of those who click the newsletter image end up following through and subscribing. And more than 5% of those click to the SEO review page and fill out our contact form for more information. Hardly what I would call blind!

3. Offline Marketing. You should of course have specific tracking URLs for any offline advertising you do in radio, TV, newspapers and magazines. But remember to add tracking codes to your links from other places where you’re able to list your website URL, such as business cards, classified ads and telephone book ads. Does your business have a sign? How about a tracked URL there? Have a VW Beetle wrapped as a roving ad for your website? Use a tracking URL. Give your website address out on the phone a lot? Provide a tracking URL.

4. Article Bio Links. You all know the power of writing content such as guest articles for other websites, blogs and newsletters in your niche, but are you tracking those links? While you can see the referring URL in your analytics when they come from a specific website, you can get more granular with your analysis when you have added tracking codes to the links back. For instance, with tracking codes in place, you can see which
articles, in general, referred the most traffic to your site regardless of where they were posted.

5. Social Media Status Updates. I covered this one in the aforementioned article, so I won’t belabor it, but didn’t want to leave it out because any links that you Tweet, add to Facebook, or leave in a LinkedIn update should have tracking codes. Clicks from social media often come without a referrer for many reasons, making campaign tracking your best bet for measuring their effectiveness. Remember to use tracking URLs in your profile link back to your site as well, so you can easily know which profiles bring actual site visitors and which don’t.

Only with campaign tracking codes appended to any and all URLs can you quickly and easily know what media are bringing visitors to your site, as well as seeing what actions they take (or don’t) once they get there!


Jill Whalen, CEO of High Rankings and co-founder of SEMNE, has been performing SEO services since 1995. Jill is the host of the High Rankings Advisor newsletter and the High Rankings SEO forum.

Post from: SiteProNews: Webmaster News & Resources

5 Types of Links You May Not Have Thought of Tracking

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: 10 Easy Ways to Increase Sales

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

businessOne of the most common questions asked by internet business owners is “How can I increase sales?” Many articles, ebooks and reports have been written on this subject and trying to absorb that information just tends to make us more confused than ever! Below are some easy, innovative ideas to increase sales that anybody can implement into their online marketing strategies.

  1. Offer “Freebies” on your site for your visitors. Free reports, ebooks, services, support, ezine, etc. can be great ways to increase your customer’s trust in you, thus bringing you more sales. Another way to offer something free it to offer a free bonus with every order.
  2. Add a community message board to your website. Encourage your visitors to be a part of this community. This will also help increase trust and sales. Offer help, advice, support etc. via your community.
  3. Use “bundling” to enable your customers to save money by ordering more! This marketing tactic has done wonders for many businesses and it can for you as well. I offer ebook bundles or kits and they have increased my sales immensely. For example: I sell ebooks for one dollar each but by bundling 35 together for just $15.00, I not only help my customers, I help my business increase sales as well. Make up a separate sales page for your “bundles” and offer a variety of bundle specials as well. Remember, helping your customers, helps you as well.
  4. Participate in autoresponder ad swaps. If you send out autoresponder messages fine other online businesses who do the same and contact them with an offer of an ad swap. You will place their ad on your messages, if they do the same for you. This can be a great way to get more exposure for your business. Find businesses that complement yours. For example: if you sell jewelry find business owners who sell clothing as this would help your business not compete with it.
  5. Post a tip board on your site. Change the tips daily or weekly to keep people coming back for more. Make sure the tips are helpful and contain useful information and/or resources.
  6. Follow-up with customers and potential customers to make sure their experience was satisfying or to offer your help and assistance when needed. When a person emails me with questions about selling ebooks, I answer promptly and then in a few days I send a follow-up. I ask them if they have received my reply and if there is anything else I can do for them. This simple task takes about two minutes, yet brings in a lot of sales. It shows the customer you care about providing a good experience for them and are willing to help them if they need it.
  7. Create a survey for your site and encourage your visitors to participate. Give them something in return such as a free gift or discount on their first order. Surveys can help you determine if something needs to be changed on your site or in the way you conduct your marketing. This information could be invaluable to your business! Do a search for “create free survey forms” and you should find lots of services that will help you do this.
  8. Keep your website fresh and update it regularly. If you never add anything new people will stop coming. Add new articles, new sales, new contests, new freebies, new information, etc.
  9. Always tell your customers thank you and let them know they are appreciated. Never treat them as if they are a bother or a waste of time. Even if a potential customer does not buy from you, they might tell someone about their experience and that person could come and order from you. Unfortunately, these days, many businesses forget that it is the customers that keep them alive!
  10. Write a report or ebook and offer it to people and let them know they can give it to their visitors and subscribers. Webmasters are always looking for good resources to offer their visitors, why not make it yours. Think of the possibilities – you give it to 5 people, they each give it to 5 more people and so on and so on. The free exposure you get is limitless!

There are limitless ways to build your business online and increase sales. Many are free so don’t be afraid to try new things and contact other business owners for joint ventures, ad swaps, etc. This article is just the tip of the iceberg, so to speak, so start today and get more sales for you and your business!


Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights.

Post from: SiteProNews: Webmaster News & Resources

10 Easy Ways to Increase Sales

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.