Archive for July, 2010

Title: Branded Video Entertainment – The Gum Wars Heat Up

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign.

Check out the video for yourself at http://www.youtube.com/watch?v=7ov1DDjHt8c&feature=player_embedded#!.

We told you branded video entertainment was the perfect Web marketing vehicle. It’s here and it’s clear that it is what Web viewers want and what they will accept as a new form of Web advertising.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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Branded Video Entertainment – The Gum Wars Heat Up

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

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Title: Choose a Domain Name That Boosts SEO

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL.

Many startup organizations select their URL first and then name their organization. This is because of the non availability of the perfect URL.

Your website URL is your online identity that is visible to millions of internet users. It impacts your organization name, website SEO and future business endeavors. All these factors should be taken into consideration before selecting a URL.

Boost Your Website SEO with the Following Domain Selection Tips:

  1. Choose a Keyword Rich Domain Name: A keyword rich URL is a bonus for any website. It helps boost ranking in the search engine results pages. If the desired keyword rich URL is not available, you can add a prefix or a suffix to the keyword. A URL which contains a combination of keywords helps in drawing more traffic to the website.
  2. Include Hyphens in the Domain Name: Search engines can distinguish between hyphenated keywords very easily. This helps in ranking better in search results pages. Hyphenated keywords in the URL are a good option if the desired keyword rich URL is not available. There is one pitfall in using hyphens in the URL. Your website visitor can land on the competitor’s website if they forget to add the hyphens. Webmasters should include hyphens as a last option to obtain the perfect domain name.
  3. Select A Top Level Domain Name: A website URL should be selected based on the geographical location of the customers. If your website caters to the customers at a global level, a dot-com domain is suitable for you. If the dot-com domain is not available, you can opt between dot-net and dot-org. If your organization is based in United Kingdom, your top level domain should be dot-co-dot-uk. A non-profit organization should opt for dot-org as their top level domain.
  4. Purchase a New Domain Name: A domain name should be researched well before purchasing. It is an important to get a URL related to your niche.

Tips for purchasing a new URL:

  • The name should be easy to spell & remember.
  • URL’s are inexpensive. You can register multiple keywords rich URL and redirect them to the main domain. As a result, a lot of traffic will be directed to the main site.
  • Make sure that you are not infringing another organizations brand name.
  • If your organization belongs to a particular region, Purchase a geo specific URL. This helps in capturing the target audience.

Purchase an Aged Domain Name:

  • Always check the background of an aged domain before purchasing it. Aged domains can give your website SEO a good boost. Tips for purchasing an aged URL:
  • Check the domain age. This will give you an idea of how old the domain is. Google gives a lot of importance to aged domains in search results pages. Your chances of ranking well improve with the age of the domain name.
  • Note the page rank of the aged domain. As the page rank increases, the importance of the domain increases.
  • Calculate the number of backlinks of the aged domain. An aged domain should have a few hundred backlinks. If the backlinks are not sufficient or are of poor quality, move on to purchasing another aged domain.

A good domain name should not exceed 67 characters. Look for a reputed service provider to host your URL. Register your URL for a few years instead of one year. Your website will leave a good and lasting impression on Google.


Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Learn about search engine marketing, paid search advertising, social media, and email marketing. Read my SEO Blog for hints and tips. Follow me on Twitter @searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants and receive your free consultation.

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Choose a Domain Name That Boosts SEO

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
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Title: Internet Marketing Tip – Cost Effective Banner Advertising

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

For any online business to succeed you need to gain an online presence and the only way you are going to do this is by getting your site seen by potential customers who are interested in the products or services you have to offer.

There are a lot of big advertising networks who sell website space all over the web to place your banners on, however this can be very expensive for many small business owners but today I would like to introduce you to an alternative method of getting your banners seen by using other peoples traffic at a price within your budget.

Instead of using the bigger networks you need to place your banner on sites related to your own niche who are already showing on the first page of Googles search results. As long as you do your research this method is very effective so give it a try and see what happens.

  1. Go to Google,search for a keyword related to your chosen niche and find a site who’s service or products compliment your own.
  2. Once you have found a site or blog that you are happy with scroll down and see if they display banners advertising other websites. If not check to see if they have an advertise link at the bottom of the homepage.
  3. If you can see other banners then they probably offer banner advertising so you now need to contact the owner.
  4. Tell them you would like to place a banner on their site for a small fee, maybe £50 for the month or whatever you feel is a reasonable price.
  5. If they accept your offer send them your banner and come to some agreement for payment.
  6. Wait a month and check your site stats, hopefully there will be an obvious change in your sites visitors or sales. If this is the case then stick to it. You never know you may be able to get a discount if it’s worth you using their site for the long term.

Before You Go Ahead Consider The Following Before You Choose A Site! This technique will only work if the site you place your banner on is popular and receives a steady flow of traffic. Don’t just take the owners word for it take a look at the following factors:

  1. What is the sites page rank – the higher the better.
  2. How relevant is the site to your own. It only goes to say that you wouldn’t want to advertise babies toys on a site in the gaming niche.
  3. Take a look at the Alexa Rank of the site, you can do this by downloading the Alexa toolbar. The lower the number the more visitors it receives.
  4. It’s position in the search engines. If it isn’t on the first page it’s no good to you.

Before I Go if you do your research well and your banner is eye catching there is no reason why you won’t see an increase in site visitors. If you

see a large increase in visitors but no increase in sales I would recommend taking another look at your service, prices, site design and any other factors that play a part in the visitors decision to buy.


Kerry Russell provides free Internet Marketing advice to others helping them build the foundations of a successful online business. You can find tips, articles, tutorials and much more at her businesses blog New To Internet Marketing.

Post from: SiteProNews: Webmaster News & Resources

Internet Marketing Tip – Cost Effective Banner Advertising

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.