Archive for September, 2010

Title: Squeeze Pages…5 Tips on Creating and Using Successful Squeeze Pages

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

Creating a successful squeeze page that converts well is a must if you want to be successful as an Internet marketer

Basically, a squeeze page (also known as an opt-in page or a splash page) is used to capture visitor information, like their name and email address, so that you can build a relationship with them. A good squeeze page will help your business save time and money.

Getting traffic to your website can not only be very time consuming, but it can also be very costly. However, if you have a good squeeze page, you will attract more subscribers to your list. And with a list, you can leverage your marketing efforts for the years to come.

One problem most marketers face with their squeeze pages is the reluctance of people to enter their contact information online. To help you with this, five tips to effectively create successful squeeze pages are discussed below so you can increase your visitor opt-ins:

1. Personalize. Since you will be asking complete strangers to part with their information, you have to make sure they are comfortable in doing so. Introduce yourself and make them feel that they know something about the person they are giving their information to.

Add a video, picture, or an audio message of you so that you can establish rapport at your first point of contact.

2. Professional Layout. A professional layout means that you don’t overcrowd your squeeze page with graphics and bright colors. There is no need to hire a professional designer to accomplish this. Use the swipe system…simply check what other successful marketers have done with their squeeze pages and copy and paste the process.

Evaluate it and if it looks cluttered to you, adjust it accordingly.

3. Giveaways. In order to motivate your visitors to fill in your opt-in form, give them something in return when they do so. Simply offer them something of value like an excellent ereport, ebook, interview or video that would entice them to opt in.

Everyone loves freebies and you can take advantage of this fact. Just see to it that your giveaway is beneficial to your target market so that your conversion rate will increase.

4. Remove Distractions. Keep in mind that everything in your squeeze page should work together with one goal in mind – getting your visitor’s contact information. See to it that your headline, graphics, and copy support what you are trying to accomplish.

Don’t make the mistake that many marketers online make by creating extremely long squeeze pages with unnecessary information. This practice defeats the purpose of getting the much desired visitor information because when people get distracted, they tend to leave the page immediately.

Distracting them away from opting in on your squeeze page defeats the purpose of the squeeze page…to gather their personal information for your list.

5. Templates. If you’ve been around lately, you’ll see squeeze pages that look exactly like each other. Before you label these pages as spam, think again. There’s a reason why people continue to use them — they are very effective in getting the conversions required. For this reason alone, it is recommended that you create a squeeze page with a similar template and see it work its wonders for your conversions.

By taking these five tips into mind, you’ll surely have a squeeze page that will get you the conversions you need. However, if you already have a squeeze page up, you must test and tweak it until you receive your desired conversion rate.


A free spirited business owner and entrepreneur, Kathy Dobson is dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on outsourcing. Learn more about the hot, exciting subject of outsourcing. Grab your FREE ebook at:
www.kathydobson.com

Post from: SiteProNews: Webmaster News & Resources

Squeeze Pages…5 Tips on Creating and Using Successful Squeeze Pages

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: The Importance of Marketing Data

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

marketingmixDepending upon the size of your business and at what stage of development you are in, the types of marketing data you collect will vary. For a business that has just started recently or will be starting up shortly in the future, you’ll want to do a tremendous amount of market research regarding target markets, advertising and marketing options, customer buying habits, local demographics, transportation and shipping costs, salary ranges, and anything else that may be relevant to your particular business.

If your business has already been established, you’ll hopefully have already collected much of this marketing data. But you should also now be collecting more comprehensive marketing data about your current customers. This includes information as to the regional area that contains the majority of your customers, payment methods, and average spending amounts. You should also be aware of your most popular products or services, your least popular products, and factors that may affect sales seasonally.

Together, all this information can help you better market your products or services. Additionally, it will be beneficial to know what your customers think of your products and services, and your business overall. This can help you gauge customer loyalty, and determine whether you may be in danger of losing customer to the competition. The more you understand about your customer base, the more empowered you are to provide them with expert service and beneficial products.

Obviously, you should also be collecting contact information if feasible, so that you can communicate easily with you customers about upcoming sales events or promotions, or other information regarding your business that they may be interested in receiving. Being aware of what publications your customers read, and what social networking sites they frequent will also enable you to market to them more effectively.

In regards to marketing specific products or services, your most profitable and best-selling products will likely be those that provide the greatest benefits to your customers. Knowing this information can help you to improve existing products as well as develop new ones.

Collecting marketing data on customer’s previous purchases can also help you determine where to focus your marketing efforts, and how better to segment your target markets so that you can even personalize your marketing to a specific customer base.

Collecting marketing data typically occurs in two stages. The first stage, in which primary data is collected, is when you collect marketing data for the first time. Collecting secondary data is the second stage: this type of data is usually data that already exists and is purchased from another source.

Primary data can consist of simple customer contact information, or more comprehensive data culled from customer surveys and questionnaires. Your customer’s purchase habits also fall into this category, as well as the fluctuation of sales data on daily, weekly, or monthly schedules.

Secondary data should never be discounted as meaningless: it can often give you great insight into specific areas and target markets. Additionally, thanks to the availability of vast resources on the Internet, much of this type of marketing data can be obtained for free, provided you have time to do the research and know where to look.

It is beneficial to have a good networking system in place to record and house all the marketing data you collect, as well as data backup and protection tools in place so that you do not accidentally lose your data. You’ll also need to ensure that you comply with the Data Protection Act, which serves to protect the privacy rights of your customers and the data you’ve collected about them.


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Post from: SiteProNews: Webmaster News & Resources

The Importance of Marketing Data

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: The Top Time Tracking Tools to Use for Outsourcing Your Web Development

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

webdevOutsourcing is a valuable tool if you hope to succeed as a small business online. The simple reason behind this is that outsourcing to trusted freelancers will cut down dramatically on labor costs, leaving you the extra time and money to better spend in promoting your business through marketing and product development.

Of course, you must make wise decisions as an online company when it comes to outsourcing by using outsourced employees for the more menial tasks, like writing content, administration, web development, link building, and blog management, while leaving the more important projects for yourself and your top staff members, like market research, managing social media profiles, and networking with other companies in your niche.

Once you have hired several freelancers as your outsourced staff, using the best tools will cut down on serious stress, disorganization, and potential pitfalls within any project that you embark on. In fact, it is not recommended to outsource without using these time tracking tools under any circumstance, or you could risk long-term problems in the productivity and success of your company.

  • RescueTime: RescueTime is an ideal tool for outsourcing that helps you to control and better understand how your outsourced staff spends their attention and time. One of the best portions of this tool is that it does not require any data entry, and all you have to do is install a small application that will track what websites and software are being used by your employees. This is best to manage a team of several people, especially if they are not working in a physical office with you. This tool alone will keep your staff accountable for their time and work within any project that you hire them for.
  • ClockingIt: This tool is a free hosting application that will help you to keep track of time and tasks for any freelance project. ClockingIt offers project management features so that you can plan, see the project schedule, and know if any outsourced employees have fallen behind. The Time Tracking alone is a valuable feature that will give you reports to offer to your clients on which tasks were completed within a project in a certain amount of time.
  • BaseCamp: BaseCamp is helpful software for outsourcing to several employees, which will offer features like web based documents, milestone management, to-do lists, time tracking, file sharing, and a messaging system. This tool is, in fact, perfect for outsourcing to people all over the country or outside of the country so that they can collaborate, communicate, and upload their work within a project for further editing or feedback.
  • ProjectPier: This is a free PHP application that is used for managing teams and projects with a user-friendly web interface. This tool needs to be downloaded and installed into your own server, and it will help your staff collaborate, facilitate communication, and complete tasks in an organized manner as an outsourced team. For any small businesses starting out in outsourcing, this is an invaluable free tool that will give you the freedom to manage several employees within other areas of the country.
  • ActiveCollab: ActiveCollab is fantastic project management software that allows you to collaborate within your own server or local network. You can work with your own staff and outsourced employees in a simple environment that will help you control and manage all project data. Some of the features of ActiveCollab include tracking progress on projects, assigning tasks, team communication, e-mail support, shared files, notifications, time trackers, milestone management, and the ability to invite new freelance employees to a project.

The truth is that as a small business, there are no better tools that you can use to manage freelance or outsourced employees. Outsourcing has its own slew of benefits when done properly, and these tools will make the process much more organized so that you can delay or even prevent using a physical staff for years into the future. Speaking of future, outsourcing is truly a modern concept that is becoming more and more popular as small businesses turn to freelancers online for many of their day-to-day tasks and support. In the same manner, numerous skilled professionals are turning to freelance careers in work-for-hire so that they can outsource to online companies based on their specific skills and qualifications.

With the multitude of skilled professionals available for outsourcing, this is the perfect resource to enhance the success and productivity of your small online business!

Post from: SiteProNews: Webmaster News & Resources

The Top Time Tracking Tools to Use for Outsourcing Your Web Development

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.