Archive for November, 2010

Title: Sales And Marketing Articles – Right Time – Right Message

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

marketing3When it comes to making the most of your online sales and marketing articles it’s really a matter of getting the right message in front of the right people. Sounds simple, doesn’t it? And while it’s not that hard, it will take some trial and error. Don’t expect to hit it out of the park your first try. You might, but it will be almost guaranteed to be a fluke and probably won’t be repeated.

Instead view your marketing as a work in progress. You will want to test various keywords and articles to see which ones perform the best for you. You should be willing to invest several weeks, or months, to find just the right ‘formula’. Once you’ve got it dialed in that’s when the magic happens. Once you know that you’ve got a winning article all you have to do is rewrite it, keeping the focus and the keywords the same but changing it just enough to make it unique, and re-submit it.

Do this with several sets of keywords and you’re going to get all the traffic you will need. And, that traffic will be highly targeted and totally free!

Another thing to remember is that there are hundreds, perhaps thousands, of online article directories that will accept your well written, unique article and publish it.

You don’t have to worry about being rejected, you’re not submitting a novel. As long as you follow their terms of service and abide by their rules your article will be published.

There are two schools of thought as to how many articles you should submit. Some say submit as many articles to as many directories as is humanly possible, while others say it’s about quality over quantity. In other words, several well written, keyword optimized articles will give you all the traffic you need so you don’t have to submit hundreds of articles.

Personally, I think an approach that lands somewhere in the middle of these two extremes is best. Submit a lot of articles, about 50, using several keywords spread out over the articles. Submit them to several online article directories.

Another thing to keep in mind to increase the effectiveness of your articles is that they must be on topic. If you’re selling product or services in the dog grooming niche you wouldn’t write an article about bird watching, would you?

Believe it or not that is exactly the type of mistake many people make. Keep your articles tightly focused on your niche market and their needs

When you write your resource or authors box make it something compelling. Don’t just say, ‘click here for more information”. Yawn. Instead be intriguing and tease your readers. Pique their curiosity or offer them something free if they click through to your site.

To get the most out of your sales and marketing articles just use common sense. Provide your readers with a well written, informative, keyword optimized article and a strong call to action in your resources box and this is an extremely cost effective method of getting hordes of hungry visitors to your website.


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Post from: SiteProNews: Webmaster News & Resources

Sales And Marketing Articles – Right Time – Right Message

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
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Title: Is Ranking Number One in Google Losing Its Significance?

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising. Google caters much more to location-based search and local business search than ever before, and that trend is likely to continue. 

Do you think classic organic search is losing importance? Share your thoughts.

Local Rises to the Top

WebProNews spoke with well-known SEO industry analyst Bruce Clay of Bruce Clay Inc. at PubCon about search trends and where the search industry is headed. Local is only one facet of this, but it’s a big facet.  "Certainly the enhancements have been gradual…now, anybody that has a local result, the first organic link is down below the fold," says Clay. "I never expected that to happen…the organic links, they’re gone. For the last four or five months, I’ve been saying that the new page one in the search results is really positions one, two, and three. That is page one. And I think Google agrees."

"If you look at some of the results, our benchmarks have shown that commonly, there will be seven organic results on the first page, and sometimes as few as four results that are organic on the first page of the Google results set – right now," he says. "So does Google owe any loyalty to what is traditional organic? Of course not. Now, the argument I would say for Google, is that if they’re gonna throw up some local results, they’re gonna argue that those are organic, and that they’re more targeted to location, and therefore that they’re more relevant to the normal organic results, in which case they’re carrying forward with organic results. It’s just that they’re not organic like anybody in the SEO space has ever thought of before."

So SEOs, webmasters and businesses really have to consider how the SEO game has changed in this way. You can’t expect people to go past the first page of results. It happens, but I’m guessing it happens less and less as people adjust their queries to find what they’re looking for when the results don’t provide it. The addition of Google Instant has only fueled this.

Cracking the Local Code

"It [local] has its own algorithm," says Clay. "It’s based on certain kinds of voting systems. We’ve been able to effectively get people into the seven-pack almost all the time. The difference is that the placement within the seven pack hasn’t been deciphered yet. It seems to be random. It is to some degree an accuracy of data factor, and to some degree it’s a review factor. So both of those will play."

"I think that 30% (I think is the number right now) of all results show some sort of local flavor," Clay continues. "What we’re seeing is not so much that 30% have maps, but that the actual body of the search results change to have local sites intermixed. So if you look at a set of results and find positions one through ten, they’re all laid out. If I change my location (in the column, you can change where you’re at)…if I change it from California to New York, I get an entirely different set."

"I noticed just going from my office in California to Las Vegas I got different results, even for terms like ‘search engine optimization’ which is not a shopping term per se, I had a different sequence in the top ten," he explains. "So clearly Google is using geo-location of the searcher to bias the search results. That’s happening in almost everything I see."

The breadth of terms that Google thinks users want local results for seems to be expanding, or at least has expanded from years past. Google has an opportunity to increase its revenue significantly because of this, the way Clay sees it. 

"We’re also seeing that local’s showing up more for short terms like one-word phrases like ‘shoes’," Clay points out. "You search for ‘shoes,’ you get a map. That’s just the way it is. And you search for ‘tools’ and you get a map. And things that used to just be ‘what is it?’ are no longer ‘what is it?’. They’re considered to be…if you’re looking for shoes, you’re obviously looking for a shoe store, and they’re sort of assuming that as they go. That kind of a behavior when you see it in search results is really what we’re facing."

Bruce Clay Talks Google Going LocalGoogle’s Motivation? 

"We’re facing a general shift towards local results, and Google is clearly motivated," he adds. "You would think, using shoes as an example, that there are only so many people that can bid on the word shoes. It’s a national term. If I go local, I have a hundred thousand different opportunities to sell shoes. Every region can have their own bidding on shoes, and people can make money and bid…it’s like local phone books. And it is. And everybody can participate and bid and get on the web."

"And if I do geo-targeted then the return-on-investment’s gonna go up," he continues. "As I make more money, I’m more willing to spend more on my pay-per-click. So on a per-click basis, Google has an opportunity to make 50% more doing nothing more than allowing it to be targeted by location. So Google, perhaps at a greed level or a business level or a democratic level is actually able to make more money the more they promote it."

What’s good for Google is also good for users though. The fact of the matter is that location does matter a lot, when you’re talking about relevancy. It’s one of many factors, much like social (which we’ll no doubt see a great deal of emphasis from Google on as well, going forward) that caters to the individuals searcher, and as location tracking is becoming the norm, these results can get pretty fine-tuned to where the user is at any given time. 

Moving Forward

"I think that local is here to stay," says Clay. "I think it’s big, and I think you either play in the local space and either figure out how to get into the seven-pack or you’re not gonna get the clicks, even if you’re number one."

While there is no question that SEOs and marketers are going to have to continue to adapt to this ever-changing landscape, it may actually mean great things for people working on the web including SEOs, but also designers, developers, etc. 

"It turns out that 92% of all businesses in the United States – serve a 50 mile radius from where they’re physically located, and that hardly any of these…are on the Internet," says Clay. "That means, especially when you couple it with the emphasis of Google to start doing local kinds of results, that means we’re going to see a massive influx of websites. Brand new websites are going to enter…they’re going to star showing up, they’re going to start ranking, they’re going to start competing. These are sites that have never been here before."

"There’s going to be a multitude of web designers now getting involved, a lot of SEOs or wannabe SEOs are going to be getting involved," he adds. "We’re going to see a lot of people wanting a quick hit – ‘Hi, I built my site, how come nobody’s beating my door down?’ There’s going to be a little bit of a two steps back approach to SEOs – a bunch of people ripping us off. There may be some attempts at spam, although I think Google’s going to be fighting that."

There will likely be new kinds of spam, as he suggests. 

Read this for more interesting commentary from Clay regarding the search market in general. 

Do you think this shift towards local is a good thing for Google? For users? Tell us what you think.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: What’s the Difference Between WordPress.com and WordPress.org, Anyways?

Latest News!, Search Engine Optimization

Article Source: Link Exchange Service Network

wp-bigIf you’re looking at setting up a website lately, you might be looking at WordPress as a possible solution for getting your site up quickly and making it as easy to manage as possible. No learning HTML or anything – WordPress certainly offers a great solution that requires little technical knowledge. But during their research, many people get confused as they notice that Internet Marketers often talk about uploading WordPress to your own hosting account, which you pay for, but WordPress.com already offers free websites for anyone who wants them.

Let me clear it up for you.

There’s a big difference between WordPress.com and the software you download from WordPress.org. Well, it’s basically the same software, it’s made by the same people and is all opensource, but what differs is the way you can use it.

WordPress.com is a relatively easy option if you just want to toss a quick hobby site online. The control you get over customization and all that is not as great, but it does get you online. And many people do use these WordPress.com sites to send more traffic to their self-hosted sites. Basically, when you go with this option, you are just opening up a WordPress account and setting up a website on their server.

There are some major disadvantages to using the WordPress.com account. The first is they will not allow you to monetize your site or promote your business, and if they feel you are working around those rules, they’ve got the authority to just take your site off the web in an instant and leave you hanging high and dry. Not too cool if you were pulling any kind of income stream off of that web property.

The other major disadvantage is that a WordPress.com site has “.wordpress.com” at the end of the domain. So, instead of your site being WeSellThingamabobbers.com, it would be WeSellThingamabobbers.wordpress.com. It looks uglier, it looks unprofessional, and it really just doesn’t fly for a serious business.

So what’s the deal with WordPress.org? Well, WordPress also makes the software available to people who have their own hosting accounts. That means you can still get all the benefits of their easy-to-use platform without any of those nasty disadvantages. And it’s still free.

The only thing you’re paying for if you go this route is your domain name and your hosting. Domains typically go from $7-$12 and hosting runs about $5-$30 a month, depending on your needs. Don’t worry – it’s easy to keep it down on the lower end of the spectrum if all you want to do is run a single site. But the fact that you get a free opensource software program to run your site with means you are still getting a site dirt cheap.

So I hope that clears it up a bit. I remember when I was just a newbie and always stumbling across people writing about WordPress.com and WordPress.org without making it clear what the difference was, I found myself scratching my head a bit.


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Post from: SiteProNews: Webmaster News & Resources

What’s the Difference Between WordPress.com and WordPress.org, Anyways?

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.