Archive for September, 2011

Title: Nipping Spam Accounts in the Bud: Tips for Recognizing and Reducing Spam on Your Site – A SPN Exclusive Article

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

spamIn many ways, spam is just a fact of life on the Internet. Many of us get the occasional spam email and have a filter to take care of it. Far and away, the most common example of spam is email spam. While email spam is easy to avoid and relatively harmless, if you’re running a website, you have to try and be more mindful. Spam accounts on forums or even in comment sections can be a real problem. Too many spam accounts can make your site look bad and make new readers wary. Here are a few simple tips to help you nip those spammers in the bud.

The Captcha

One of the oldest responses to spam bots is the captcha. A captcha is a basic response test used to ensure a human answers the question. Normally it’s represented by either an image including letters or a math problem. While a captcha won’t cut out users who are actively trying to create spam, it will keep out bots and that alone will cut down on your spam by a wide margin. Most websites require a captcha when creating a user account, but that’s not enough. I recommend requiring users answer a captcha every time they comment. It’s a little less convenient for the users, but it will do a lot to keep your site clean.

Zero Tolerance

This tip is especially true for forums. Make sure you have a clearly stated zero tolerance policy on spam. If ever you catch users spamming, new or old, ban them. It’s important that the community knows you take the issue seriously and may ward off a few potential spammers. Sometimes this works best if you can make an example out of someone, so at the first chance you get, ban the spammer immediately. Nothing is worse than having an interesting conversation thread ruined by a spammer. Forums, perhaps more than any other type of website, have a lot to lose from huge numbers of spammers. It’s also important to ban the IP, not just the account. While it’s not impossible for them to return when banned by IP, it’s more difficult.

Keep an Adequate Moderating Staff

The larger your community becomes, the higher the chance of being targeted by spammers. It will eventually get to the point where it just isn’t reasonable to keep up with it all yourself. This is where the importance of having a moderator staff comes into play. If you take a handful of dedicated users you feel you can trust and give them basic moderation power, your site may clean up itself. Often these moderators will agree to help out of pure love for the site. Make it clear that you’re looking for volunteers and are unable to pay them. You may be surprised by the community response.

Require an Email Address to Post Comments

Requiring an email address to post comments serves two purposes. The first is warding off spam bots and the second is forcing some responsibility. Often, when any portion of the anonymity of the Internet is taken away, spammers avoid it. It’s still possible to create an account for the sole reason of spamming your site, but it’s likely not worth the effort. If this does happen, make sure to take the email address and add it to a database before deleting the comment. You can then keep a record of this database and use its emails to cut down on spam of other websites you run.

Collaboration

Partner sites and affiliates are the lifeblood of the blogosphere. You can make use of this to avoid spammers using the database mentioned earlier. If you encourage your fellow webmasters to keep up a similar list, you can compare the two and end up warding off more spammers. With a large enough collective, you can create a joint safety net. This net works by protecting the other sites in the collective from any single spammer. While it won’t cut spam out completely, it will do a great job of cutting it back and requires minimal effort to maintain.


Maria Rainier is a freelance writer and recent graduate of Elon University. She is currently a resident blogger at Online Degrees, where recently she’s been researching different Online Business Administration Programs and blogging about student life. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.

Post from: SiteProNews: Webmaster News & Resources

Nipping Spam Accounts in the Bud: Tips for Recognizing and Reducing Spam on Your Site – A SPN Exclusive Article

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
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Title: Rick Santorum Asks Google to Help with his Google Problem

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Senator and current Presidential hopeful Rick Santorum still has a Google problem. When I say “still,” I am referring to the fact that Santorum has had this little problem for going on four years. And apparently, he has contacted Google …

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: Deceptive Marketing: A Necessary Evil for Search Marketers?

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

deceptivemktgA few years ago, I read a good article by Canadian SEO Melanie Nathan called “The Reciprocity Link Building Method” in which she outlined a technique she sometimes used to build up high-quality links for her clients’ websites. The gist, as I understood it, was to first find a website that would be good for your client’s site to link to. Then you’d click around to see if any of their current links were broken (went to dead pages or sites). If you found some, you’d use this information as an opening to start a dialogue with the site owner or webmaster, and eventually mention your client’s site as a substitute for one of the broken links. I thought it was a very clever idea, a great way to make contacts in your client’s industry, and a win-win for everyone involved.

More recently I saw another article on this topic by Nick LeRoy, a search marketer in the Minneapolis area. Nick talked about the same basic technique Melanie had mentioned, and added a real-life example email he had used. In his example email, he mentioned to the webmaster that he had a favorite site from which he liked to buy stuff for his son on birthdays and holidays. Nick again mentioned “his son” in a follow-up email, saying that he liked the products at this particular website because they made his son think.

All sounds good so far, right? Except that Nick doesn’t have a son!

I made the following comment on the post:

“Nick, I didn’t know you had a son (as per the emails requesting a link). If indeed you don’t, are you suggesting that people create a trust relationship with these webmasters by lying to them?”

Lots of comments ensued, which I encourage you to read over at Nick’s site. For me, what he did was certainly not ghastly, but the situation does bring up a ton of questions.

Was it necessary to lie? Isn’t that sort of thing exactly what gives marketers in general (not just search marketers) a bad reputation? Couldn’t he have done things exactly as he did without the lie?

I contend that he could have.

Nick claims that telling the webmaster that you’re looking for links on behalf of a client has less of a success rate for securing the link. It would certainly be interesting to test that theory, and it may very well be true. But even if you get fewer links out of it, that doesn’t justify lying in any aspect of business–or in life. (Are they really two different things?)

Lying in any form is deception.

Even if it’s just a tiny white lie. Even if it gets you more links. Even if it gets you more business. Even if it makes you look better in the eyes of your boss or client.

Which brings up another point: As the boss of someone using this technique, how would you feel about it? If your company culture is one of honesty, then any form of deception within your business should be a no-no. I can tell you that if I found out that an employee of mine did this, I would be very disappointed in them and explain why we don’t use deceptive practices. I would also wonder why I had to explain such a concept to an adult.

And what about the client?

Did they know that their search marketing company was using deception in order to obtain links? Is their company culture such that it’s not a problem for them? Or did they not even know exactly how their links were being obtained? If you’re being deceptive on your clients’ behalf, one would hope that you get their permission and written sign-off so it doesn’t come back to haunt you at some point.

Personally, if I hired a company to perform a service for me and they did it in a way that involved any form of lying, I would wonder what else they were doing that was deceptive. Were they overcharging me? Did they even have the skills they claimed to have?

Not to mention the unsuspecting webmaster on the other side who gave out the link.

How would they feel later to find out they were duped? Would they have a bad taste in their mouth for not only the marketing company, but for the company they were linking to? What if they felt so duped that they decided to go public on social media with the information? How would the client like the technique if they ended up with a reputation management nightmare?

Surely I’m being dramatic here, because we’re only talking about a little white lie. But does the size or color of the lie make it any less deceptive?

And we are talking specifically about link building here. There’s a reason that I dislike it and don’t do it. As far as I’m concerned, link building in and of itself borders on being a deceptive practice because it’s usually done to secure a fake “vote” for a website. It’s an industry that shouldn’t exist, and wouldn’t exist if Google didn’t place so much weight on links. If it weren’t for that aspect of Google’s algorithm, we’d have website owners giving and getting links for the right reasons, with a lot less deception (and payment) going on behind the scenes.

We can debate ethics forever and never come to a consensus because they are often seen as situational. What might be unethical in one situation might not seem so unethical in another situation. Certainly, life-or-death situations are not the same as marketing ones. If a lie is going to somehow save someone’s life, then by all means, please lie your head off!

But marketing isn’t a life-or-death situation.

Lying and deceiving to seek someone’s favor is generally agreed upon by most cultures as being wrong.

This is not a “black hat vs. white hat” issue.

It has nothing to do with hats. When it comes to search marketing, I don’t care what techniques you use or what methods you use to gain more targeted search engine visitors. I don’t believe that there are techniques that are more or less ethical than others. I don’t care what Google puts in their Webmaster Guidelines, because there’s no reason to need to know. If you fundamentally understand that all Google cares about is that your website isn’t being deceptive in some manner, then you can’t run afoul of them. They have to know that they can trust the information contained on your site and the information that you provide to Google. Nothing more, nothing less.

So many ethical conundrums come down to one simple question:

Is it deceptive or not?

I worry about search marketers who believe that deception is a necessary part of their job if they are going to get results. It’s not only incorrect, but a sad commentary on our industry and perhaps our world.


Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen.

If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!

Post from: SiteProNews: Webmaster News & Resources

Deceptive Marketing: A Necessary Evil for Search Marketers?

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.