Archive for May, 2012

Title: Social Networks: Understanding Each One

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you:

FACEBOOK

What it is: It is the most popular social network with over 800 million users. People usually build profiles to keep in touch with family and friends. Lately it has been used by businesses as a marketing tool. On Facebook people can send and receive messages, chat online, post pictures and share links and videos. They can also “like” a page. There are six types of pages: local businesses, companies, products, artists, entertainment and community. Facebook offers many options to interact such as the Wall, photo albums, comments space and the “like” button, where people click if they like the comment or post. If users don’t like something or someone, they have the option of blocking the person’s updates or deleting the person from their profile.

What do you need to know: Facebook is a great way to generate customer loyalty and there are many ways to do it. But because it’s a very personal network, people don’t appreciate when businesses overload their pages with information or un-wanted promotions and they usually block the pages if that happens. The best way to increase interaction is by sharing useful content, asking customers’ opinions and giving quick answers – Facebook users really expect you to reply A.S.A.P. In other words, show you care about them and they’ll care about you.

Vocabulary you need to know:

Wall – page where people post and receive comments;

NewsFeed – page where Facebook shows the users what is going on with friends and pages they like. It shows popular posts first and then most recent ones.

TWITTER

What it is: It is a platform that shows real-time updates. On Twitter you can choose which updates you want to see and you can also use the search engine to look up other people’s updates on a specific subject. Businesses can use Twitter to inform about their products and services and to see what people are saying about them. Twitter was created in 2006 as a texting program and grew to be the only real-time information platform in the world.

What do you need to know: Twitter is a great way to spread the word about your business. People sign up for it to get news before anyone else – so make sure you post there first. Many times, news was on Twitter before it appeared on big media channels such as CNN. Twitter updates can be only 140 characters long.

Vocabulary you need to know: Twitter has a very particular vocabulary. Users are called Tweeters and are divided in two categories:

Followers – people that see your updates, and Following – people that you choose to see updates from. Also, the updates – or the things you write – are called tweets.

FOURSQUARE

What it is: It is the first location based platform for mobile devices (smart phones, iPods, iPads). It is not as popular as Facebook and Twitter, but it has been growing fast. People use it to “check-in” at places and to show their friends where they are. They can also leave comments and reviews about the place they are at.

What do you need to know: Foursquare offers many tools to attract customers to your venue and it is a great opportunity for a business to grow loyalty and to get new customers. Facebook has a similar feature (Facebook Places) but FourSquare lets customers write reviews right away and search for places nearby. Businesses can use FourSquare to give away coupons, prizes and virtual badges, making the whole experience feel like a fun game. The platform offers a dashboard (a data report) where you can see when and how many people went to your place.

REVIEW WEBSITES (Yelp, Google+, Urbanspoon, TripAdvisor, Superpages, Yahoo! Local, MerchantCircle)

What it is: Websites that provide information about a business, including location, hours of operations, amenities and customer reviews. Each website has different features but they are all very similar in content.

What do you need to know: Review websites are really important for businesses. Google revealed that 97% of customers look online for a new place to go. And they are influenced by other people’s opinion. So make sure you monitor every website and respond to each bad review you get with an explanation. Customers really appreciate it when a businesses’ owner takes the time to do it.

GOOGLE+

What it is: It is the newer social network out there. It’s still in beta phase (a testing period) but it promises wonders. There has been a lot of talk about Google’s new platform but the network was opened to the general public in late September/2011. It is very similar to Facebook but it’s evolved around Google tools.

What do you need to know:
Nothing yet. Google+ just launched its Business pages and while big brands and professionals are crazy about it, customers are not there yet. Keep one eye on it too. It could become a powerful network once it incorporates all Google services.


If you have any questions, feel free to contact me at nmorais@movingtargets.com mailto:nmorais@movingtargets.com – Natalia Morais

Post from: SiteProNews: Webmaster News & Resources

Social Networks: Understanding Each One

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: Google’s Amit Singhal: Penguin A Success

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics.

We were hoping to get a some in depth discussion about Google’s recent Penguin update, but apparently that wasn’t a major point of conversation. Daniel Waisberg liveblogged the discussion at Search Engine Land, and Penguin only came up briefly. Here’s the relevant snippet of the liveblog:

Danny talks about Penguin and asks how it is going from Google standpoint, are search results better? Amit says that in the end of the day, users will stay with the search engine that provides the most relevant results. Google’s objective was to reward high quality sites and that was a success with Penguin. One of the beauties of running a search engine is that the search engines that can measure best what the users feel is the one that will succeed more.

From Google’s perspective they use any signal that is available for them, more than 200 of them. They have to make sure they are accurate and good. They will use any signal, whether it is organic or not.

@SEOsherlock
SEO Sherlock
“Google Penguin’s objective is to reward high quality sites and authors” Amit Singhal #smxlondon 4 hours ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@ysekand
Yousaf
Panda and penguin update has gone really well… Can someone show amit the results for Viagra #smx 4 hours ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@IrishWonder
IrishWonder
@dannysullivan please ask Amit if he has any Penguin recovery tips apart from removing links #smx 4 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Google’s Matt Cutts also recently said that Google has considered Penguin a success, though plenty out there disagree.

If you want Google’s advice on Penguin recovery, check out these videos Matt Cutts says to watch, these tips he endorsed on Twitter, and of course Google’s quality guidelines.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.

Title: Google Makes More Freshness Tweaks To Algorithm

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Google has clearly placed a lot of focus on freshness in recent months, and that continues with the company’s big list of algorithm changes for the month of April. It will be interesting to see if there is a noticeable improvement in results following these changes.

Have you notices freshness-related improvements yet? Let us know in the comments.

Here are the changes Google listed today for the month of April, related to freshness:

  • Smoother ranking changes for fresh results. [launch codename “sep”, project codename “Freshness”] We want to help you find the freshest results, particularly for searches with important new web content, such as breaking news topics. We try to promote content that appears to be fresh. This change applies a more granular classifier, leading to more nuanced changes in ranking based on freshness.
  • Improvement in a freshness signal. [launch codename “citron”, project codename “Freshness”] This change is a minor improvement to one of the freshness signals which helps to better identify fresh documents.
  • No freshness boost for low-quality content. [launch codename “NoRot”, project codename “Freshness”] We have modified a classifier we use to promote fresh content to exclude fresh content identified as particularly low-quality.
  • UI improvements for breaking news topics. [launch codename “Smoothie”, project codename “Smoothie”] We’ve improved the user interface for news results when you’re searching for a breaking news topic. You’ll often see a large image thumbnail alongside two fresh news results.
  • No freshness boost for low quality sites. [launch codename “NoRot”, project codename “Freshness”] We’ve modified a classifier we use to promote fresh content to exclude sites identified as particularly low-quality.

Notice that two of those are pretty much identical. Not sure if that is a mistake or if there is a subtle difference. That is the two about no freshness boosts for low quality. One of them says “content” and the other says “sites”, but the descriptions are the same.

Either way, it’s a noteworthy change, and it will be interesting to see if there is a clear impact.

As I’ve written about recently, I have found freshness to be outweighing relevancy in results sometimes, but I don’t necessarily think it’s been in relation to actual poor quality content – just when an older result makes more sense than a newer result, even if the newer one is high quality too.

Image: Parents Just Don’t Understand (via Fade Theory)

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.