Archive for July, 2012

Title: Google Algorithm Changes For June: What’s On The List?

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

In what Google called an effort to be more transparent, the company began posting monthly lists of algorithm changes, highlighting some of the things it has done to improve the quality of search results and/or the user experience. There are typically a slew of changes that users can take a look at and use to at least get a feel for some of the kinds of tweaks Google is making on an ongoing basis.

For example, we usually see multiple changes to how Google deals with freshness of search results.

Google usually releases the list fairly early in the month, for the previous month’s changes. Once, they even released the list before the month was actually over. But here we are with one day left in July, and we have not yet seen a list for June’s changes, let alone July’s.

Google always posts the list to its Inside Search blog, but the last list on the blog looks at May’s changes. There were 39 of them.

Posts from Google’s Inside Search Blog since then:

Make your mark on Google with Handwrite for Mobile and Tablet Search

Find smarter, more comprehensive Search by Image results

Become a Google power searcher

Find out what people are searching for with the updated Hot Searches list

What happened to June. I tweeted at Google’s Matt Cutts about it last week, but received no reply. So here we are just waiting to see if Google releases a list. Perhaps at this point, Google will put out one giant list for June and July. Or maybe we’re not going to see these lists anymore.

That wouldn’t be very transparent though.

I’m going to go out on a limb and speculate that there were more adjustments made to how Google deals with freshness.

We do know that there were two Panda data refreshes during June.

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Title: 6 Content Marketing Lessons You Can Learn from My Cat — A SPN Exclusive

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

For my 15 month-old cat, Bella, summertime means lounging out on the patio (in a chair, of course!), begging for burgers fresh off the grill, and wondering if the beach is really just a giant litter box.

Unfortunately for Bella, summertime also means it’s time to head to the vet for a checkup and some shots. For Bella, yesterday was V-Day — “Vet Day.”

If you’re a cat owner, you’ll love the lessons I learned on our trip to the vet. But if you’re a business owner who’s trying to come up with the right content marketing strategy for your website, you can’t afford to ignore them!

1. Strategy is Everything

The only thing Bella hates more than going to the vet is being shoved into her cat carrier. Whenever she spots her carrier, she turns into a ninja — defying gravity, running in four different directions at once, and turning the space underneath my bed into her own personal ninja fortress.

But yesterday, things were different. That’s because I had a fool-proof strategy.

By closing the doors to all the bedrooms, Bella was confined to the living room. Ten minutes later, she was in her carrier.

Your web content needs a similar plan of attack.

For example, it does you no good to write and write, without knowing where you’re actually going to publish your content. You’ve got to find some authoritative websites, newsletters, and guest posting opportunities first. It also does you no good to start churning out blog posts if you’re not sure exactly what message you want your blog to send. Before you do anything else, you’ve got to give careful thought to what kind of brand you’re building with your blog.

You can always modify your strategy later (like my brilliant on-the-spot decision to wrap Bella in a beach towel in order to get her safely into her carrier). But by having a strategy in place before you sit down to a blank computer screen, you can rest easy knowing that your future web content will never end up under the bed hissing at you.

2. Sometimes, You’ve Got to be Forceful

A 12-pound cat who sticks all four of her feet straight out isn’t exactly easy to wedge into a carrier. So, I had to peel Bella’s feet off the edges of the carrier, wrap her in that aforementioned beach towel, and gently force her inside.

Sometimes, your web content is going to require similar force — like when you write an opinionated blog post that you know some people are going to disagree with, or when your latest article bucks conventional wisdom in favor of something totally different. But as long as you’ve got solid research and dynamite writing skills to back everything up, exerting that force becomes much easier.

3. You’re Going to Have Distractions Along the Way

Because Bella hates the car only slightly less than she hates her cat carrier, she decided to meow constantly for all 18 minutes it took us to get to the vet. And, yes, driving down the road with a screaming cat in the backseat is just as distracting as you’re imagining!

You know what, though? It’s no different from the distractions that you and your content strategy will face along the way!

You’ll constantly have people telling you how to cut corners, how to change everything based on Google’s latest tweak, or how content isn’t nearly as important as the newest link/social media/bookmarking/SEO strategy that everyone’s fawning over.

Your best bet is to avoid those “meows” and focus on the task at hand — publishing quality content that answers questions and solves problems in an easy-to-understand, interesting way. Every time you fall victim to distractions, your customers — and your bottom line — suffer!

4. You Get What You Pay For

Once we arrived at the vet’s office, Dr. Perry kindly informed me that the brand-name dry food that I feed Bella every morning is the nutritional equivalent of feeding her a bag of potato chips for breakfast.


As a result, she suggested a few healthier options that are made with much better ingredients. Even though those bags of food cost considerably more, it’s well worth it to have a healthier cat.

It’s the same way with your web content!

A $2 content writer is going to give you content that looks like it cost $2. It’s the potato chip breakfast of the content world! If you want the “healthy” and “nutritious” web content, you’re going to have to pay more for it.

5. Customers are Looking for an Expert

Yesterday was Bella’s first trip to Dr. Perry’s office, so I made sure to look around at the diplomas and awards on her wall and to ask her plenty of questions. It didn’t take long for me to realize that Bella was in very capable hands.

Your target audience is doing the same thing!

Before they spend a dime on your products and services, they’re going to want to know what kind of knowledge you bring to the table. They’re going to want to know what makes you different from your millions of competitors. The only way to tell them is through kick-butt web content!

6. The Ends Justify the Means

By taking Bella to the vet, I made sure that my best friend is as healthy as she can be. That way, we’ll get to live happily together for as long as possible. There may have been some meowing and hissing along the way, but at the end of the day, I know I did the right thing for her.

The same holds true for your content strategy!

If you want your online business to be as healthy as it can be, you’re going to have to put time and effort into creating the perfect strategy. Otherwise, you’ll never get to live as happily as you should!

Nicole Beckett is happy to let Bella take a nap on her desk whenever she’s working on content for her clients! If you’d like to hand over your content writing responsibilities to Nicole and Bella, check out Premier Content Source. Nicole Beckett Google+

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6 Content Marketing Lessons You Can Learn from My Cat — A SPN Exclusive

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Title: 4 Rules for Creating the Perfect Content Marketing Strategy — A SPN Exclusive

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

You hear statements like these all the time — “Content is king,” “Google’s looking for quality content,” “Potential customers are judging you by your content.” So, obviously, you need a great content marketing strategy if you want to succeed on the web.

But how do you go about creating it?

Sadly, most of the website owners out there don’t know how to come up with a successful content marketing strategy. They fall victim to bad advice, bad writers, and bad promises from people pushing “shiny objects” (you know, the gurus who claim to have a push-button solution for everything). In the end, they wind up blending in with their competitors — or, worse, their content stands out in a BAD way.

The truth is — creating the perfect content marketing strategy isn’t tough, as long as you follow these 4 rules:

1. You Get What You Pay For

You wouldn’t expect to cook a gourmet dinner with Ramen noodles and canned asparagus, would you? Then why do you expect to build a “gourmet” content marketing strategy around cheap articles and blog posts that skimp on research, that were written by sub-par writers? Sure, that content may only cost you a couple bucks, but since it’s not doing anything to get you ahead, you’re simply wasting your money.

If you’re hiring a writer, you need think of it as renting their time. If your writer thinks that their services are only worth a $2/hour “rental fee,” is that really the person you want in charge of writing your content? I guarantee you that the people who have the expertise and credentials you need to publish awesome content aren’t going to let you “rent” an hour of their time for just a couple of bucks.

2. Content Marketing is All About a Return on Your Investment

Let’s say you spend $25 on a well-written article, and that article winds up getting published on an authority website in your niche. As a result, a business owner reads it, likes it, and decides to do business with you. For the sake of argument, let’s say the business owner pays you $250. You just netted yourself $225!

And who knows how many orders he’s going to place with you in the future — or how many colleagues he’s going to pass your name onto. It’s not unrealistic to think that $25 article could wind up making you thousands of dollars!

Think it doesn’t really happen like that? Think again! Personally, I’ve gotten some of my biggest and most loyal clients just by publishing quality articles on websites like this one. Trust me, people are definitely reading — and they’ll definitely respond if you can impress them!

But let’s say you went the cheap route and spent $5 on an article that had some grammar issues, didn’t really “hook” anyone, and seemed to focus more on keyword density than on legitimate research. Guess what? No authoritative website is going to publish it! So, that business owner is never going to see it. He’ll never know you exist, so he’ll never be able to place an order or pass your name along to anyone.

In the end, is it worth saving $20?

3. You Don’t Have to Break Your Budget

Before you think I’m trying to get you to spend un-godly amounts of money on content, it’s important to understand that you can have a great content marketing strategy and stick to your budget. The key is to prioritize.

Let’s say you only have $100 to spend right now. What’s the most important thing you need to take care of? If your web copy is a disaster or your blog is blank, that’s way more urgent than starting a press release campaign or creating a bunch of videos.

In order to have a successful content marketing strategy, you have to look like an expert from top to bottom. It won’t do you any good to publish a bunch of awesome guest posts if your website is chock full of terrible content. When people arrive on your site, they’ll immediately stop taking you seriously, and all of the expertise you established in your guest post will be gone.

Bottom line — address your most urgent content needs first. Then, branch out from there. If you’ve got the right content marketing strategy, you’ll start to see an increase in traffic and sales. It shouldn’t take long for your content efforts to pay for themselves!

4. Learn the Difference Between Syndication and Duplicate Content

If you don’t know what makes these two terms different, your content marketing strategy will never succeed. It’s as simple as that.

Syndication involves getting your content published on authoritative, relevant sites all over the web. When you see a news story written by the Associated Press pop up on 50 different websites, it has been “syndicated.” Or, when you read “Dear Abby” in your local newspaper, you’re reading a column that has been “syndicated” — meaning it appears in different newspapers all over the world. As a former news anchor, I can tell you that there’s nothing more prestigious in the news biz than getting your work syndicated!

From an internet marketing perspective, syndication is the reason article directories like Ezine Articles were first created. The idea was (and still is) to give website owners a place to go where they can find free, quality content to publish on their own sites. In exchange, the author gets a link back to his own website in a resource box.

Yes, you’ll get plenty of quality links through syndication, but you’ll also get something much more valuable — targeted traffic. By having your content published on authoritative, relevant sites, you’re getting your name and your expertise out in front of your target audience. Without great content, you may never have been able to get out in front of these people!

As you can see, syndication isn’t “duplicate content.” You won’t be “punished” for taking advantage of it. Instead, you’ll be able to show people that you’re an expert, get more exposure than you ever thought possible, and generate traffic that doesn’t depend on Google. Now THAT’S a powerful content marketing strategy!

Nicole Beckett understands the power that good web content can give you. As the owner of Premier Content Source, she has helped countless business owners succeed through a variety of content writing services.

Post from: SiteProNews: Webmaster News & Resources

4 Rules for Creating the Perfect Content Marketing Strategy — A SPN Exclusive

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.