Title: Google Algorithm Changes: Seriously, Is Google Not Sharing Them Anymore?

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In “Google Algorithm Changes For June: What’s On The List?” I pointed out that Google, by the end of July, had still not provided its monthly list of algorithm changes for June. It’s now August 9, and they still have not provided the list for June or July.

Since Google started sharing these lists, the company has been posting them to its Inside Search blog. The last post to that blog, as of the time of this writing, is still “Make your mark on Google with Handwrite for Mobile and Tablet Search” from July 26. I was starting to wonder if they were simply no longer using this blog.

Google announced at the end of last week that it would be shutting down a number of its blogs. Google has over 150 of them, and has decided that it would be better to consolidate the information into fewer blogs, while shutting down the ones that are either updated infrequently or are redundant with other blogs. Google does do a lot of cross-posting.

That does not, however, appear to be the case with the Inside Search blog. Today, Google announced on its Google Finance blog that it is shutting down that blog, and that updates that would have otherwise appeared there will start appearing on the Inside Search blog. The Inside Search blog lives on.

But where are those lists?

Last November, Google started the tradition with this post, looking at some changes it had recently implemented. In December, Google announced that it would just make this a monthly series.

“We know people care about how search works, so we always want to push the envelope when it comes to transparency,” Google engineering director Scott Huffman wrote at the time.

“We’ve been wracking our brains trying to think about how to make search even more transparent,” he wrote. “The good news is that we make roughly 500 improvements in a given year, so there’s always more to share. With this blog series, we’ll be highlighting many of the subtler algorithmic and visible feature changes we make.”

That’s a lot of changes Google makes each year, and I doubt there haven’t been any made over the last two months that Google hasn’t publicized. So what happened to the transparency?

Huffman noted that the changes that appear in these lists aren’t necessarily big enough to warrant blog posts of their own. In other words, the changes are typically not as Earth shattering as the Panda update or the Penguin update. The lists have, however, given us insight into the kinds of improvements Google is looking to make on an ongoing basis. For example, month to month, we can usually see Google tweaking how it deals with freshness of content.

Publishers, webmasters and search industry enthusiasts would no doubt like to see the lists continue. Will they? That remains to be seen.

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This entry was posted on Friday, August 10th, 2012 at 4:18 am and is filed under Search Engine News, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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