Title: Huawei Places Third in Smartphone Race in Q4


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Huawei, for the first time, is running third in the global Smartphone race.

The Chinese telecommunications company has left Nokia, Research In Motion and HTC in the dust although it is not even close to catching the No. 1 of No. 2 companies — Samsung and Apple.

Huawei shipped 10.8 million Smartphones in the fourth quarter, giving the company a 4.9 percent market share behind Samsung which shipped nearly 64 million devices for a 29 percent share and Apple with nearly 48 million iPhones shipped for a 21.8 percent share, according to researcher International Data Corp.

Fourth place was nabbed by Sony which shipped 9.8 million Smartphones for a 4.5 percent share while ZTE, which rounds out the Top 5, shipped 9.5 million units for a 4.3 percent share.

IDC estimated nearly 713 million Smartphones were shipped globally last year, a 44 percent increase from 2011.

“The high-growth smartphone market, though dominated by Samsung and Apple, still presents ample opportunities for challengers,” Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker, said in a press release. http://www.idc.com/getdoc.jsp?containerId=prUS23916413#.UQSKz1SmDdD   ”Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets. A good example is Huawei, which overtook LG as a Top 5 vendor in the overall mobile phone market and passed HTC to become a Top 5 Smartphone vendor.”

To break out of the bottom half of the top 10, Huawei covered both the mass market with its simple and inexpensive Smartphones and the high-end of the market with its Ascend-branded product line.

“Along the way, the company has demonstrated its innovative skills, having released the world’s thinnest (6.68 mm) Smartphone last year, the Ascend P1, and this year it announced the upcoming Ascend Mate, the first Smartphone with a 6.1-inch display,” IDC said. “At the same time, Huawei has brought its own software innovations, including Magic Touch, Guiding Wizard, Smart Reading, and Floating Windows.”

 

Top Five Smartphone Vendors, Shipments, and Market Share, Q4 2012 (Units in Millions)

Vendor

4Q12 Unit Shipments

4Q12 Market Share

4Q11 Unit Shipments

4Q11 Market Share

Year-over-Year Change

1. Samsung

63.7

29.0%

36.2

22.5%

76.0%

2. Apple

47.8

21.8%

37.0

23.0%

29.2%

3. Huawei

10.8

4.9%

5.7

3.5%

89.5%

4. Sony

9.8

4.5%

6.3

3.9%

55.6%

5. ZTE

9.5

4.3%

6.4

4.0%

48.4%

Others

77.8

35.5%

69.2

43.1%

12.4%

Total

219.4

100.0%

160.8

100.0%

36.4%

 

Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

 

The Top 5 Smartphone vendors for 2012 are: Samsung 215.8 million Smartphones shipped for a 30.3 percent share of the market. Runner-up Apple shipped 135.9 million units to take 19.1 percent of the market. Nokia was third with 35.1 million devices shipped and a 4.9 percent share of the market. HTC and RIM, which placed fourth and fifth respectfully, each sold 32.5 million of the handsets for a 4.6 percent share of the market last read

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Huawei Places Third in Smartphone Race in Q4


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