Archive for March, 2013

Title: Generation C Powers YouTube To 1B Users Monthly – Group ‘Has Grown Up Watching Content on Their Own Terms’

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

YouTube is celebrating a new milestone.

After eight years in operation, Google’s video hosting site now has more than a billion unique users every single month.

That means nearly one out of every two people on the Internet visits YouTube.

“If YouTube were a country, we’d be the third largest in the world after China and India,” YouTube wrote in a blog post. “Our monthly viewership is the equivalent of roughly 10 Super Bowl audiences.”

In fact, YouTube added, “PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times” to equal its viewership.

Tens of thousands of channels have been created by “partners” and all of the Ad Age top 100 brands have run advertising campaigns on the YouTube, the site said.

Driving YouTube’s record numbers is Generation C — or Gen C as it is more commonly known.

“For the first time, an entire generation has grown up watching content on their own terms,” said Google advertising research director Gunnard Johnson in a post on Google’s Agency Blog.

“This generation is defined by the Internet, mobile, and social — consuming content when and where they want. Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior.”

Google image

Google image

On YouTube, Johnson said, this group thrives on 4Cs:

• Connection — Gen C watches YouTube on a variety of screen sizes on a variety of devices.

• Creation — Gen C is consistently viewing, creating and uploading videos on YouTube.

• Community — Gen C defines the popularity of videos on YouTube by sharing clips with friends and family.

• Curation — Gen C is comprised of “expert curators who care about finding content that matters to them.”

But who is Gen C?

Gen C is largely, although not exclusively, comprised of those aged 18 to 34 — and they influence $500 billion of spending annually in the U.S., according to the U.S. Chamber of Commerce. They can, however, be a difficult demographic for brands to reach because they are 45 percent more likely to be light TV viewers, instead watching content across a variety of devices.

According to Google, Gen C tunes in to YouTube throughout the day with usage on Smartphones mirroring usage on PCs. Viewing tends to peak during prime time hours.

Google image

Google image

“Gen C watches YouTube on their Smartphones as a complementary activity to their lives,” Johnson said. “For example, 41 percent tune in to YouTube on their Smartphone while waiting for something/someone, 18 percent while commuting from work or school, and 15 percent tune in while commercials are running on TV.”

On Smartphones, 47 percent of Gen C members treat YouTube as a destination by actively searching for videos. About nine percent of viewers are discovering videos socially — those shared by a friend — while 18 percent watch a video because it was shared on a social network.

 

Google image

Google image

 

Post from: SiteProNews: Webmaster News & Resources

Generation C Powers YouTube To 1B Users Monthly

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Title: Google: We Still Need Text To Index Your Content

Search Engine News, Search Engine Optimization

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Google’s latest Webmaster Help video discusses Google’s need for text in indexing content. Matt Cutts responds to a question about how important text is in getting Google to understand their site. The user has a site that is mostly made up of images, and says that users like it better, bounce rate has declined, and conversions are up.

“Google does still want text,” he says. “So there’s a couple options. One is: if you have an image that you’ve made of some text that’s really beautiful, you can include some textual content there. You can sort of say, ‘alt,’ you know, or the title – that sort of thing. So you can say, for an image, here’s some text to go along with that, and that can help.”

He goes on to say that one reason a site might be having more user interaction, time on site, conversions, etc., is because it’s prettier. “And we see that,” he says. “Better design can help people enjoy and use your site more.”

He also suggests considering Google Web Fonts.

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Title: Google Offers ‘First Steps’ Cheat Sheet for Beginning Webmasters

Search Engine News, Search Engine Optimization

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Google has just released a new single-page guide for beginning webmasters that features information on looking good in Google search results through page titles, proper domain names and sub-pages, and meta descriptions. It also offers a brief primer on images and links to additional info and support.

The cheat sheet is a single page, “short how-to list with basic tips on search engine-friendly design, that can help Google and others better understand the content and increase your site’s visibility.”

And it’s available in 13 languages.

“We hope this content will help those who are just about to start their webmaster adventure or have so far not paid too much attention to search engine-friendly design,” says Google.

You can grab the pdf today.

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