Archive for July, 2013

Title: Matt Cutts Talks About Duplicate Content With Regards To Disclaimers, Terms/Conditions

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Google’s Matt Cutts has put out a new Webmaster Help video once again discussing duplicate content. This time it’s about duplicate content with regards to how it relates to legally required content, such as disclaimers and terms and conditions. The exact question Cutts responds to is:

How does duplicate copy that’s legally required (ie Terms & Conditions across multiple offers) affect performance in search?

Cutts notes that there was a follow-up comment to the question, saying that some in the financial services industry are interested in the answer.

“The answer is, I wouldn’t stress about this unless the content that you have is duplicated as spammy or keyword stuffing or something like that, you know, then we might be – an algorithm or a person might take action on – but if it’s legal boiler plate that’s sort of required to be there, we might, at most, might not want to count that, but it’s probably not going to cause you a big issue,” says Cutts.

“We do understand that lots of different places across the web do need to have various disclaimers, legal information, terms and conditions, that sort of stuff, and so it’s the sort of thing where if we were to not rank that stuff well, then that would probably hurt our overall search quality, so I wouldn’t stress about it,” he says.

So, long story short: don’t make your disclaimers and terms spammy, just like with any other content. As usual, if you play by the rules (Google’s quality guidelines), you should be fine.

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Title: Do You Follow Google’s Rules On Guest Posts?

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Google’s view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice in writing articles for third-party sites as a content marketing strategy. Some have taken it to higher extremes of “SEO,” but regardless of how hard your pushing for a boost in PR from these articles, you might want to consider what Google has been saying about the matter.

Do you write guest posts for other sites? Include guest posts on your site? Are you hoping to just provide good content or are you looking for linkjuice to help your Google rankings? Let us know in the comments.

As far as I can tell this week’s conversation started with an article at HisWebMarketing.com by Marie Haynes, and now Google’s Matt Cutts has been talking about it in a new interview with Eric Enge.

Haynes’ post, titled, “Yes, high quality guest posts CAN get you penalized!” shares several videos of Googlers talking about the subject. The first is on old Matt Cutts Webmaster Help video that we’ve shared in the past.

In that, Cutts basically said that it can be good to have a reputable, high quality writer do guest posts on your site, and that it can be a good way for some lesser-known writers to generate exposure, but…

“Sometimes it get taken to extremes. You’ll see people writing…offering the same blog post multiple times or spinning the blog posts, offering them to multiple outlets. It almost becomes like low-quality article banks.”

“When you’re just doing it as a way to sort of turn the crank and get a massive number of links, that’s something where we’re less likely to want to count those links,” he said.

The next video Haynes points to is a Webmaster Central Hangout from February:

When someone in the video says they submit articles to the Huffington Post, and asks if they should nofollow the links to their site, Google’s John Mueller says, “Generally speaking, if you’re submitting articles for your website, or your clients’ websites and you’re including links to those websites there, then that’s probably something I’d nofollow because those aren’t essentially natural links from that website.”

Finally, Haynes points to another February Webmaster Central hangout:

In that one, when a webmaster asks if it’s okay to get links to his site through guest postings, Mueller says, “Think about whether or not this is a link that would be on that site if it weren’t for your actions there. Especially when it comes to guest blogging, that’s something where you are essentially placing links on other people’s sites together with this content, so that’s something I kind of shy away from purely from a linkbuilding point of view. I think sometimes it can make sense to guest blog on other peoples’ sites and drive some traffic to your site because people really liked what you are writing and they are interested in the topic and they click through that link to come to your website but those are probably the cases where you’d want to use something like a rel=nofollow on those links.”

Barry Schwartz at Search Engine Land wrote about Haynes’ post, and now Enge has an interview out with Cutts who elaborates more on Google’s philosophy when it comes to guest posts (among other things).

Enge suggests that when doing guest posts, you create high-quality articles and get them published on “truly authoritative” sites that have a lot of editorial judgment, and Cutts agrees.

He says, “The problem is that if we look at the overall volume of guest posting we see a large number of people who are offering guest blogs or guest blog articles where they are writing the same article and producing multiple copies of it and emailing out of the blue and they will create the same low quality types of articles that people used to put on article directory or article bank sites.”

“If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems,” he adds. “On one hand, it’s an opportunity. On the other hand, we don’t want people to think guest blogging is the panacea that will solve all their problems.”

Enge makes an interesting point about accepting guest posts too, suggesting that if you have to ask the author to share with their own social accounts, you shouldn’t accept the article. Again, Cutts agrees, saying, “That’s a good way to look at it. There might be other criteria too, but certainly if someone is proud to share it, that’s a big difference than if you’re pushing them to share it.”

Both agree that interviews are good ways to build links and authority.

In a separate post on his Search Engine Roundtable blog, Schwartz adds:

You can argue otherwise but if Google sees a guest blog post with a dofollow link and that person at Google feels the guest blog post is only done with the intent of a link, then they may serve your site a penalty. Or they may not – it depends on who is reviewing it.

That being said, Google is not to blame. While guest blogging and writing is and can be a great way to get exposure for your name and your company name, it has gotten to the point of being heavily abused.

He points to one SEO’s story in a Cre8asite forum thread about a site wanting to charge him nearly five grand for one post.

Obviously this is the kind of thing Google would frown upon when it comes to link building and links that flow PageRank. Essentially, these are just paid links, and even if more subtle than the average advertorial (which Google has been cracking down on in recent months), in the end it’s still link buying.

But there is plenty of guest blogging going on out there in which no money changes hands. Regardless of your intensions, it’s probably a good idea to just stick the nofollows on if you want to avoid getting penalized by Google. If it’s still something you want to do without the SEO value as a consideration, there’s a fair chance it’s the kind of content Google would want anyway.

Are you worried that Google could penalize you for writing high quality blog posts for third-party sites? Let us know in the comments.

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Article Source: Link Exchange Service Network
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Title: Google Makes Navigation Changes To Webmaster Tools

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Google has launched a new navigation design for Webmaster Tools in an effort to make frequently used features easier to access.

The design organizes features into groups that match “the stages of search,” as Google puts it. These are: Crawl, Google Index, Search Traffic and Search Appearance.

Crawl shows you info about how Google discovers and crawls your content, including crawl stats, crawl errors, URLs that are blocked from crawling, sitemaps, URL parameters and the Fetch as Google feature.

Google Index shows how many pages you have in Google’s index, and lets you monitor the overall indexed counts for your site and see what keywords Google has found on your pages. From here, you can also request to remove URLs from search results.

Search Traffic lets you check how your pages are doing in search results, how people find your site, and links to your site. Here, you can also see a sample of pages from your site that have incoming links from other internal pages.

Finally, Search Appearance includes the Structured Data dashboard, Data highlighter, Sitelinks and HTML improvements.

Admin tasks (at the account level) are found under the gear icon in the corner. This includes things like Webmaster Tools Preferences, Site Settings, Change of Address, Google Analytics Property, Users & Site Owners, Verification Details and Associates.

“This is the list of items as visible to site owners, ‘full’ or restricted’ users will see a subset of these options,” says Google Webmaster Trends Analyst Mariya Moeva. “For example, if you’re a “restricted” user for a site, the “Users & Site Owners” menu item will not appear.”

There’s also a new Search Appearance pop-up, which shows how your site may appear in search, and gives more info about the content or structure changes that could influence each element. This pop-up is accessible via the question mark icon.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.