Archive for July, 2014

Title: History of SEO: Evolve or Die. 24 years in 4 minutes.

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Remember when Netscape Navigator and Ask Jeeves ruled the roost? Here’s a 4 minute throwback of how search engines have changed in the last 24 years. Learn how smart marketers figured out how to evolve with the changes.

Courtesy of Customer Magnetism

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Title: Google Webmaster Tools Gets New rel-alternate-hreflang Feature

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Google announced on Monday that it is adding a new feature to Google Webmaster Tools to make it easier to debug rel-alternate-hreflang annotations. These are the attributes Google uses to serve the correct language or regional URL in search results.

Google’s Maile Ohye talks about using rel-alternate-hreflang in the following video.

The Language Targeting section of “International Targeting” in Webmaster Tools lets you identify missing return links and incorrect hreflang values.

Regarding missing return links, Google’s Gary Illyes explains, “Annotations must be confirmed from the pages they are pointing to. If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. For each error of this kind we report where and when we detected them, as well as where the return link is expected to be.

For incorrect hreflang values, he says, “The value of the hreflang attribute must either be a language code in ISO 639-1 format such as ‘es’, or a combination of language and country code such as ‘es-AR’, where the country code is in ISO 3166-1 Alpha 2 format. In case our indexing systems detect language or country codes that are not in these formats, we provide example URLs to help you fix them.”

Google has also moved the geographic targeting setting to the International Targeting feature.

You can learn more about using rel-alternate-hreflang here.

Images via Google

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Title: Matt Cutts Is Disappearing For A While

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Just ahead of the holiday weekend, Google’s head of webspam Matt Cutts announced that he is taking leave from Google through at least October, which means we shouldn’t be hearing from him (at least about Google) for at least three months or so. That’s a pretty significant amount of time when you consider how frequently Google makes announcements and changes things up. Is the SEO industry ready for three Matt Cutts-less months?

Cutts explains on his personal blog:

I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work.

So we’re going to take some time off for a few months. My leave starts next week. Currently I’m scheduled to be gone through October. Thanks to a deep bench of smart engineers and spam fighters, the webspam team is in more-than-capable hands. Seriously, they’re much better at spam fighting than I am, so don’t worry on that score.

He says he wont’ be checking his work email at all while he’s on leave, but will have some of his outside email forwarded to “a small set of webspam folks,” noting that they won’t be replying.

Cutts is a frequent Twitter user, and didn’t say whether or not he’ll be staying off there, but either way, I wouldn’t expect him to tweet much about search during his leave. If you need to reach Google on a matter that you would have typically tried to go to Matt Cutts about, he suggests webmaster forums, Office Hours Hangouts, the Webmaster Central Twitter account, the Google Webmasters Google+ account, or or trying other Googlers.

He did recently pin this tweet from 2010 to the top of his timeline:

When you've got 5 minutes to fill, Twitter is a great way to fill 35 minutes.

— Matt Cutts (@mattcutts) May 11, 2010

So far, he hasn’t stopped tweeting, but his latest – from six hours ago – is just about his leave:

I got my inbox down to zero for a shiny moment, then unpinned and closed the tab with work email: http://t.co/o7zBOvskBE

— Matt Cutts (@mattcutts) July 7, 2014

That would seem to suggest he doesn’t plan to waste much of his time off on Twitter.

So what will Matt be doing while he’s gone? Taking a ballroom dance class with his wife, trying a half-Iornman race, and going on a cruise. He says they might also do some additional traveling ahead of their fifteen-year wedding anniversary, and will spend more time with their parents.

Long story short, leave Cutts alone. He’s busy.

Image via YouTube

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