Archive for November, 2014

Title: Google Takes Action On Link Network In Poland

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

For the past year or so, Google has been on a warpath when it comes to link networks, particularly in Europe. That is still going on, it would seem.

Barry Schwartz at Search Engine Roundtable reports that webmasters and SEOs noticed a spike in complaints around manual actions in “the Polish regions,” and that one got confirmation from Google Polish Webmaster representative Karolina Kruszy?ska. This reportedly said:

Yes, we have taken action against one of the systems to exchange links.

She later tweeted:

Today Google took action on a large link network in Poland.

— Karolina Kruszy?ska (@karo_krus) November 24, 2014

Matt Cutts has often been the one to talk about this stuff, but he’s not with Google for the time being. Clearly, his absence has done little to stop Google from going after European link networks.

Poland was specifically mentioned by Google as an area of action back in July. Other areas Google has targeted include France, Germany, and other areas of Europe.

Image via Google

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Title: Twitter Regretting Not Getting That Google Deal Done?

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

Remember the days when you could search for something that was in the news on Google and get a set of realtime search results comprised mainly (but not solely) of updates from Twitter? It was a helpful feature that let you get a glance at what people were saying about a given topic at that moment, and in some cases, provided the absolute most relevant results Google could possibly deliver.

The realtime search feature went away after Google and Twitter failed to reach an agreement that would have extended the partnership. Twitter continued a similar partnership with Bing, but that just doesn’t get the usage Google does, and it appears now that Twitter may have some regrets about letting that Google deal fall apart.

This week, Twitter held its Analyst Day event, where it discussed some things it is doing to help promote user growth. One thing it didn’t really go into in its blog post about various projects it’s working on to accomplish that, is trying to get more search traffic. This is something that would obviously come if that deal were still in place. Marketing Land reports:

During the event this morning, Twitter’s CFO Anthony Noto suggested that Twitter would do more to generate search engine optimization traffic, free traffic from Google and other search engines. It’s something Noto said Twitter hadn’t really done in the past.

Trevor O’Brien, Twitter’s director of product management, expanded on this later to say that Twitter made a change earlier this year to allow Google and other search engines to crawl its top 50,000 hashtagged search pages, which has generated a 10-fold increase in the number of logged-out people coming to Twitter — helping that figure rise to 75 million per month.

It’s unclear whether Twitter has approached Google about starting up that deal again, which would actually benefit users to some extent, though it’s hard to say if Google would be interested at this point.

Truth be told, Google’s feature was never really as helpful for realtime searches as a search directly on Twitter anyway, but again, there are a lot more people using Google in the first place.

It’s worth noting that Twitter wasn’t a public company that had to worry so much about pleasing investors concerned about user growth when it didn’t renew its deal with Google.

Image via Twitter

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Title: Google Penguin Update Still Lurking, Keep An Eye Out

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

It’s been a while since Google launched the most recent version of its famous (or infamous, depending on how you want to look at it) Penguin update. If you haven’t seen any changes in your rankings, don’t assume you’re in the clear just yet. After all this time it’s still rolling out. Keep holding your breath.

Have you seen any changes since Penguin began rolling out? Positive or negative? Let us know in the comments.

With Matt Cutts not due back at work any time in the foreseeable future, we’re going to have to continue to rely on Googlers like John Mueller and Pierre Far to give us updates on what’s going on with the ever-changing algorithm.

About eighteen days ago, Google launched a long-anticipated Penguin update (it took over a year to finally launch).

Far said a few days after the initial roll-out announcement that this Penguin would be a “slow worldwide rollout” and that it would settle down “over the next few weeks”.

Confirmation came on Monday that the update is still in fact rolling out. Mueller participated in a Webmaster Central Office Hours hangout (via Alex Graves at David Naylor), and said as much.

In the video, one person says they saw sites disappear to page 20 and 30 after the update launched, and the sites apparently went back to the first page. He asked if there was a reason the algorithm reversed the “spammy sites”.

Mueller said he didn’t know about any specific sites, but said as far as he knows, the data is still rolling out.

“You might just be seeing fluctuations from that,” he said, then reiterated that it’s still rolling out “as far he knows.”

Mueller also said that Google probably wouldn’t take into account any new disavow files for “this round,” but that it’s never too late to use them. The reason why it won’t take them into account this time is because they have to re-crawl all the links. It’s not the case that these files are processed instantly.

“We essentially have to re-crawl all those links, and then that data is taken into account the next time the algorithms use that data, so it’s never too late. It’s something where if you see problems, I’d definitely submit that file, and make sure that you have it in there, but it’s probably not going to take effect for this round,” he said.

Who knows how long it will take for the next round to come? It took over a year last time, but Google has implied that Penguin will be refreshed more regularly going forward. We’ll see.

By the way, remember when Google basically used to say that most people shouldn’t use the disavow tool?

Googler Gary Illyes said ahead of the Penguin roll-out that this particular update should make webmasters’ lives easier, and that people would find it to be a “delight”. Considering it’s still rolling out, I guess the jury’s out on that one.

How’s the Penguin treated you? Have you noticed any significant improvement in search results in general? Let us know in the comments.

Image via Wikimedia Commons

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