Archive for April, 2016

Title: Googler Tweets About Comments’ Impact On Search Ranking

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

In case you’re interested in the latest on how Google views the comments on your content, Google’s Gary Illyes (a webmaster trends analyst) provided some insight in a conversation on Twitter.

Hat tip to Search Engine Roundtable for highlighting the conversation between Illyes and Jennifer Slegg of The SEM Post fame:

@methode The same applies to comments on blog posts, correct? Esp since we do see content in comments ranking (and helps show authority).

— Jennifer Slegg (@jenstar) April 27, 2016

@jenstar yep. In general if we see that there's a healthy, thriving community on a site, that can help a lot

— Gary Illyes (@methode) April 27, 2016

@methode Are there any other SEO ranking benefits for comments / thriving community beyond "quality content" aspect?

— Jennifer Slegg (@jenstar) April 27, 2016

@jenstar it feeds into general quality. Say, there's good content, 5 points, great links from great pages, 2 points, thriving community, 1pt

— Gary Illyes (@methode) April 27, 2016

Of course a “healthy” and “thriving” community in comments means good moderation. Too often, spammers and trolls ruin this, so if you can’t keep things “healthy,” there’s a chance your comments could actually hurt your pages in Google’s eyes.

Like Illeys said, it “feeds into general quality”.

The post Googler Tweets About Comments’ Impact On Search Ranking appeared first on WebProNews.

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Title: Google Will Announce The Long-Anticipated Penguin Update

Search Engine News, Search Engine Optimization

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Well, here we are halfway through April, and still no sign of that long-anticipated Penguin update. Google has been hinting at rolling this thing out for many months. At one point it was supposed to happen before the end of last year, but it kept getting pushed back. Google just hasn’t been ready to launch it yet.

Early last month, Google’s Gary Illyes, who had been hinting at date possibilities for quite some time, said he would no longer give any timeframes as he kept being wrong.

We still don’t have a timeframe, but at least we’ll know when the time finally does come. Google’s John Mueller said in a Google+ hangout (via Search Engine Roundtable):

I am pretty sure when we start rolling out [Penguin] we will have a message to kind of post but at the moment I don’t have anything specific to kind of announce.

Waiting on Google to push the new Penguin has grown increasingly frustrating for businesses impacted by the update in the past, who have lost search visibility and traffic and have no way to recover until the next one comes. Once the next one does come, it will supposedly be continuous, meaning that sites will no longer have to wait so long to recover in the future if they make the necessary adjustments.

Read this interview Illyes did with Stone Temple a while back for more comments on the the pending update.

The post Google Will Announce The Long-Anticipated Penguin Update appeared first on WebProNews.

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Title: Google Drops the Google+ From Business Reviews

Search Engine News, Search Engine Optimization

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Google is reportedly no longer requiring users to have Google+ accounts to leave reviews. Given that Google+’s popularity never really caught on, this could open up the door for local businesses to get a lot more reviews on Google for better or for worse.

Google has of course been removing the Google+ integration it spent several years building into many of its products, and this is just the latest example. For the most part, users have not seemed to be incredibly thrilled with Google+ being thrust upon their various Google experiences. The YouTube comment integration was particularly unpopular, but Google got rid of that last summer.

According to reports, all users need to leave reviews on businesses is a Google account. They’re still required to leave a first and last name.

More Google users leaving more reviews? I can’t imagine that Yelp, a frequent critic of Google, is thrilled with this news.

Local search guy Mike Blumenthal who reported on the change (via Search Engine Land) also notes that Google has fixed a bug that prevented reviews from being left on mobile browsers if the business had no previous reviews. This is another reason businesses might start seeing their review counts go up.

In related news, late last week, Google updated its documentation that contains advice for improving your local ranking. More on that here.

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