Title: SEO Vs. PPC: How to Make the Right Choice

Category: Search Engine News, Search Engine Optimization
Author: LinkExchange JYDC Admin

Article Source: Link Exchange Service Network

Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better your chances of making sales.

Both SEO and PPC advertising offer profitable result. However, there are many notable differences between the two, thus choosing the right one for your campaign is vital.

In order to choose, you need to first understand what they are and why they are different.

Why Choose SEO

Image result for search engine optimization benefits

SEO stands for Search Engine Optimization and as its name suggests, it targets organic search engine results. Before choosing to market your business with SEO, here are a few things to factor into your decision:

  •  It’s free
  •  80% of website traffic comes from search engines
  •  Getting to the first page of search engines mean sustained traffic.

Keep in mind that since SEO is a free strategy, the competition will be extremely fierce. You won’t be the only one utilizing SEO, so you’ll need to up your game. Improve your website’s functionality and aesthetics, as well as be consistent with your posts.

When to Choose SEO

The right marketing tool to use strongly depends on what kind of company you run and what goals you’ve set for the future. Below are more scenarios wherein SEO will be the better choice:

  • You’d rather invest time and effort to get results in the long run, instead of paying money for quick results.
  • When you want to increase your website’s value.
  •  Reaching the first page of a search engine means that you get sustained traffic.

Why Choose PPC

To use PPC, you’ll need to dish out some cash to get results.

Image result for ppc benefits

Unlike SEO that depends on consistently posting new content, PPC is a method that will get your website on the first page of a search engine through bidding. Here are a few handy things to know about PPC.

  • You need to bid a certain amount for your ads to appear in the “sponsored results” section of search engines.
  • You pay for every person who clicks on your promoted campaign.
  • Examples of PPC tools include Google AdWords, Yahoo Advertising, and Facebook Promotions.

When to Choose PPC

If you are willing to spend money to generate traffic to your website, PPC is the way to go. Here are more circumstances wherein PPC will be the better marketing tool.

  •  You want immediate results.
  •  You want to target a specific age group, income bracket, and other demographics.
  •  If you’re aiming for keyword domination since the top 3 sponsored links on a search engine results page receives 50% of the traffic.
  • When you are promoting an event or limited-time offer.

Choosing the right marketing method for your company may seem like a big and heavy decision to make on your part. However, don’t think of PPC and SEO as competitors since they are actually complimentary. If you are able to do both, then you are certain to get way better results compared to what you will get by choosing only one.

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Title: How Social Media Marketing Improves Your Google Rank

Category: Search Engine News, Search Engine Optimization
Author: LinkExchange JYDC Admin

Article Source: Link Exchange Service Network

In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online.

Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67 billion by next year.

Number of social media users worldwide from 2010 to 2020 (in billions)

It’s not clear how Google really gauges social media when it comes to ranking websites. That’s understandable, considering the search engine has always been very secretive about its algorithms. What’s clear at this point, however, is that social media does help in driving traffic to your site, albeit indirectly.

The correlation can be found in the top ranking websites, which also have very strong social media signals. So even if Google says that social media shares don’t really count as one link, a large volume should account for something.

Below are just some of the ways social media marketing can boost rankings:

Cultivates Relationships With Customers

Social media provides an easy platform where businesses can directly interact with their customers. More than superficial interaction, it actually allows you to develop a relationship with your clientele. Successful use of social media even gives the power to the consumers to dictate how product value is offered. It’s not just about numbers, but rather making them feel that they have a stake in the company. Cultivating your customers through social media will drive more traffic to your site, resulting in a better ranking on Google.

Links to Your Website

The main purpose of social media is to raise awareness of your product or service. The main goal of Google, meanwhile, is to give the most relevant result when users submit a query. Posting your web address on your social media page—and asking your customers to share it—will also drive traffic to your website.

Businesses are always trying to figure out where their customers are, especially if their websites fail to get traffic even when they have existed for quite some time. Social media offers a ready customer base, with its almost three billion population. The trick is how to harness it.

Means to an End

You should keep in mind that social media is just a means to an end, as Google doesn’t really recognize any of it in its search engine results page (SERP). Knowing this, it’s important for you to make great content that can possibly go viral. YouTube, in fact, has become the battleground for marketers to create the next viral video. It may not directly lead traffic to your website, but it does make for perfect brand recall. Of course, knowing the attention span of Millennials, you’ll need to routinely churn out great content to be effective.

In sum, just remember these simple steps to boost your Google rank with social media.

  • First, create an account on social media—particularly the big four of Facebook, Twitter, Instagram, and YouTube—which can help drive traffic to your website.
  • Second, fill your social media account with great content, with proper search engine optimization techniques, to make sure Google crawls through the page and indexes it in their search engine results page.
  • Third, make sure that the viewers or readers can see the share button to make it easy for them to post your content on their own social media accounts. Afterward, just wash, rinse, and repeat.

Customers, however, are not as keen to forgive on social media, as compared to websites, when the company fails to respond immediately. As such, it’s best to appoint an administrator tasked to respond to queries or complaints on your social media page so your customers walk away happy. This increases the chances of visitors recommending your business to their families and friends.

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Title: Google Explains How It Establishes a Crawl Budget for Your Site

Category: Search Engine News, Search Engine Optimization
Author: LinkExchange JYDC Admin

Article Source: Link Exchange Service Network

If you’ve never heard of a “crawl budget” you’re not alone. It’s actually something that most publishers don’t have to worry about, as long as your pages tend to be crawled by Googlebot the same day that they’re published. Also, if you have a small site with fewer than a few thousand URLs, it is probably already being crawled in a timely fashion.

However, Google felt it necessary to explain in a blog post exactly what a crawl budget is and what factors can impact a quick crawl by Google.

First there is the Crawl Rate Limit which limits the maximum fetching rate for a given site in order to not degrade the user experience. “Simply put, this represents the number of simultaneous parallel connections Googlebot may use to crawl the site, as well as the time it has to wait between the fetches,” says Gary Illyes who is part of the webmaster team at Google.

The crawl rate will go up and down based on site speed and server errors. Fast responsive sites with no errors will get crawled more. Also, in the Search Console webmasters can manually add limits to crawling.

“Even if the crawl rate limit isn’t reached, if there’s no demand from indexing, there will be low activity from Googlebot,” said Illyes. He says that popular sites get priority crawling and that in general Google wants to crawl new content. “Taking crawl rate and crawl demand together we define crawl budget as the number of URLs Googlebot can and wants to crawl.”

Low-Value-Add URLs

Having many low-value-add URLs can negatively affect a site’s crawling and indexing. In order of significance, low-value-add URLs fall into these categories:

“Wasting server resources on pages like these will drain crawl activity from pages that do actually have value, which may cause a significant delay in discovering great content on a site,” says Illyes.

Read their full blog post here.

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