Title: 5 SEO Trends Digital Marketers Should Not Ignore in 2017

Category: Search Engine News, Search Engine Optimization
Author: LinkExchange JYDC Admin

Article Source: Link Exchange Service Network

Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion.

For 2017, here are the top 5 trends in SEO that will give your brand more visibility online:

Smarter AIs Could Change Algorithms

One of the major factors that could affect SEO in 2017 is, of course, the latest advancements in artificial intelligence technology. Everyone should expect the way search engines work to change as smarter AIs join the game.

Google users should expect changes on how the popular search engine does the work for them. In late 2016, Google RankBrain was unleashed, paving the way for the search engine to learn how people use the facility.

Learn how Google RankBrain works and how it affects your SEO! https://t.co/0SYUkir90u#RankBrain #SEO #googleSEO #googlerankbrain #seo2017

— Logo Born (@LogoBorn) August 8, 2017

The latest Hummingbird extension boasts of an algorithmic machine learning technology with the end goal of improving the search experience for users. According to Forbes, RankBrain enabled Google to learn how people use phrases in their queries and, with the information, update the search engine’s algorithm accordingly. Of course, this means that content providers must relearn things if necessary and adapt to the changing search landscape. The previous update left many webmasters grumbling when they found out that their articles hardly make it to the coveted “Top Stories” section anymore.

The rising popularity of digital assistants, such as Siri and Cortana, is also changing the way people make searches online. This means that with the increasing use of these intelligent digital assistants, advanced forms of conversational queries will increase, opening up another segment that companies could target.

AMP Gets Amped

While desktop computing won’t exactly disappear, search engine use is projected to see the most growth in the mobile segment. The Accelerated Mobile Pages (AMP) project protocol anticipates this trend and is in place to make content optimized for mobile browsing.

Pages running on AMP get loaded on mobiles devices four times faster than regular ones. In fact, Google favors AMP content. Since last February, Google has been marking AMP sites with a lightning bolt icon and featuring them more prominently in search results.

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile https://t.co/Hsm5rIkZOR via @cognitiveSEO pic.twitter.com/cLLCfAFV8P

— SEMrush (@semrush) August 13, 2017

Going AMP would also benefit users in the long run. Pages load faster because it uses 8 times less data compared to a regular page. And of course, everyone knows that loading speed is a big factor in viewer retention.

Branding Goes Personal

Some industry watchers predict that personal branding is the way to go to be successful with your online campaign. Of course, that is not saying that you should do away with the corporate brand, but there are advantages when people within an organization tell their own stories. Think of personal branding as a way to complement a company’s SEO efforts and how it reaches out to its online customers.

Nowadays, corporations have to deal with being perceived by consumers as manipulative and greedy. Therefore, engaging consumers on a personal level is seen as the solution to diffuse this consumer wariness. By providing a personal identity that corporations naturally lack, personal branding makes it easier for consumers to trust the brand.

In addition, posting on a personal level amplifies the reach of a company. For instance, if a CEO of a company has three personal accounts on social media for this purpose, he is multiplying his corporate exposure as all of these accounts can grow their own follower base independently. In addition, these separate accounts can be used to target different segments of the market, which could result in a more customized posting that could potentially increase engagement.

UEO Meets SEO

Another important trend to watch out for is the rising importance of UEO in SEO. In fact, there are indications that user experience optimization (UEO) is going to become more important in SEO rankings.

Is your mobile user experience helping you or holding you back? https://t.co/JqUeBG76K7 via @Marketingland #mobile #marketing #optimization pic.twitter.com/eztdwH7l3w

— visiblefactors (@visiblefactors) August 11, 2017

Google is now giving hints that it may give more weight to user experience in its search result. One such hint is that the search engine giant seems to favor pages that load quickly with its preference for AMP content.

If the trend continues, the next step would be for Google to favor pages that offer a more enjoyable user experience. One metric that could come into play is the length of time a visitor stays on a page– staying a long time usually means that the visitor enjoys the content. While user experience has been an important metric in ranking pages for some time now, it looks like it’s going to become even more important in future versions of the search algorithm. The bottom line is that webmasters should post quality content in well-designed sites that most people will enjoy.

Content Gets Denser

Speaking of content, there is another trend that experts are predicting– the rise of denser content. According to Smart Insights, there was a time when tons of brief but “fluffy” content-wise posts sufficed, which was eventually replaced by lengthy, seemingly complicated content to rank in SEO. However, those two extremes are now being replaced by what is referred to as Dense Content.

Simply put, Dense Content is when one offers tons of information using the smallest space possible. Of course, this presents an entirely new challenge which would definitely involve some spark of creativity and the flair for creating stunning visuals. But of course, the challenge is what makes SEO very interesting.

[Featured Image by Pixabay]

The post 5 SEO Trends Digital Marketers Should Not Ignore in 2017 appeared first on WebProNews.

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Article Source: Link Exchange Service Network
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Title: 5 SEO Trends Digital Marketers Should Not Ignore in 2017

Category: Search Engine News, Search Engine Optimization
Author: LinkExchange JYDC Admin

Article Source: Link Exchange Service Network

Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion.

For 2017, here are the top 5 trends in SEO that will give your brand more visibility online:

Smarter AIs Could Change Algorithms

One of the major factors that could affect SEO in 2017 is, of course, the latest advancements in artificial intelligence technology. Everyone should expect the way search engines work to change as smarter AIs join the game.

Google users should expect changes on how the popular search engine does the work for them. In late 2016, Google RankBrain was unleashed, paving the way for the search engine to learn how people use the facility.

Learn how Google RankBrain works and how it affects your SEO! https://t.co/0SYUkir90u#RankBrain #SEO #googleSEO #googlerankbrain #seo2017

— Logo Born (@LogoBorn) August 8, 2017

The latest Hummingbird extension boasts of an algorithmic machine learning technology with the end goal of improving the search experience for users. According to Forbes, RankBrain enabled Google to learn how people use phrases in their queries and, with the information, update the search engine’s algorithm accordingly. Of course, this means that content providers must relearn things if necessary and adapt to the changing search landscape. The previous update left many webmasters grumbling when they found out that their articles hardly make it to the coveted “Top Stories” section anymore.

The rising popularity of digital assistants, such as Siri and Cortana, is also changing the way people make searches online. This means that with the increasing use of these intelligent digital assistants, advanced forms of conversational queries will increase, opening up another segment that companies could target.

AMP Gets Amped

While desktop computing won’t exactly disappear, search engine use is projected to see the most growth in the mobile segment. The Accelerated Mobile Pages (AMP) project protocol anticipates this trend and is in place to make content optimized for mobile browsing.

Pages running on AMP get loaded on mobiles devices four times faster than regular ones. In fact, Google favors AMP content. Since last February, Google has been marking AMP sites with a lightning bolt icon and featuring them more prominently in search results.

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile https://t.co/Hsm5rIkZOR via @cognitiveSEO pic.twitter.com/cLLCfAFV8P

— SEMrush (@semrush) August 13, 2017

Going AMP would also benefit users in the long run. Pages load faster because it uses 8 times less data compared to a regular page. And of course, everyone knows that loading speed is a big factor in viewer retention.

Branding Goes Personal

Some industry watchers predict that personal branding is the way to go to be successful with your online campaign. Of course, that is not saying that you should do away with the corporate brand, but there are advantages when people within an organization tell their own stories. Think of personal branding as a way to complement a company’s SEO efforts and how it reaches out to its online customers.

Nowadays, corporations have to deal with being perceived by consumers as manipulative and greedy. Therefore, engaging consumers on a personal level is seen as the solution to diffuse this consumer wariness. By providing a personal identity that corporations naturally lack, personal branding makes it easier for consumers to trust the brand.

In addition, posting on a personal level amplifies the reach of a company. For instance, if a CEO of a company has three personal accounts on social media for this purpose, he is multiplying his corporate exposure as all of these accounts can grow their own follower base independently. In addition, these separate accounts can be used to target different segments of the market, which could result in a more customized posting that could potentially increase engagement.

UEO Meets SEO

Another important trend to watch out for is the rising importance of UEO in SEO. In fact, there are indications that user experience optimization (UEO) is going to become more important in SEO rankings.

Is your mobile user experience helping you or holding you back? https://t.co/JqUeBG76K7 via @Marketingland #mobile #marketing #optimization pic.twitter.com/eztdwH7l3w

— visiblefactors (@visiblefactors) August 11, 2017

Google is now giving hints that it may give more weight to user experience in its search result. One such hint is that the search engine giant seems to favor pages that load quickly with its preference for AMP content.

If the trend continues, the next step would be for Google to favor pages that offer a more enjoyable user experience. One metric that could come into play is the length of time a visitor stays on a page– staying a long time usually means that the visitor enjoys the content. While user experience has been an important metric in ranking pages for some time now, it looks like it’s going to become even more important in future versions of the search algorithm. The bottom line is that webmasters should post quality content in well-designed sites that most people will enjoy.

Content Gets Denser

Speaking of content, there is another trend that experts are predicting– the rise of denser content. According to Smart Insights, there was a time when tons of brief but “fluffy” content-wise posts sufficed, which was eventually replaced by lengthy, seemingly complicated content to rank in SEO. However, those two extremes are now being replaced by what is referred to as Dense Content.

Simply put, Dense Content is when one offers tons of information using the smallest space possible. Of course, this presents an entirely new challenge which would definitely involve some spark of creativity and the flair for creating stunning visuals. But of course, the challenge is what makes SEO very interesting.

[Featured Image by Pixabay]

The post 5 SEO Trends Digital Marketers Should Not Ignore in 2017 appeared first on WebProNews.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.


Title: SEO Vs. PPC: How to Make the Right Choice

Category: Search Engine News, Search Engine Optimization
Author: LinkExchange JYDC Admin

Article Source: Link Exchange Service Network

Most successful online businesses typically aim to make maximum profits. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better your chances of making sales.

Both SEO and PPC advertising offer profitable result. However, there are many notable differences between the two, thus choosing the right one for your campaign is vital.

In order to choose, you need to first understand what they are and why they are different.

Why Choose SEO

Image result for search engine optimization benefits

SEO stands for Search Engine Optimization and as its name suggests, it targets organic search engine results. Before choosing to market your business with SEO, here are a few things to factor into your decision:

  •  It’s free
  •  80% of website traffic comes from search engines
  •  Getting to the first page of search engines mean sustained traffic.

Keep in mind that since SEO is a free strategy, the competition will be extremely fierce. You won’t be the only one utilizing SEO, so you’ll need to up your game. Improve your website’s functionality and aesthetics, as well as be consistent with your posts.

When to Choose SEO

The right marketing tool to use strongly depends on what kind of company you run and what goals you’ve set for the future. Below are more scenarios wherein SEO will be the better choice:

  • You’d rather invest time and effort to get results in the long run, instead of paying money for quick results.
  • When you want to increase your website’s value.
  •  Reaching the first page of a search engine means that you get sustained traffic.

Why Choose PPC

To use PPC, you’ll need to dish out some cash to get results.

Image result for ppc benefits

Unlike SEO that depends on consistently posting new content, PPC is a method that will get your website on the first page of a search engine through bidding. Here are a few handy things to know about PPC.

  • You need to bid a certain amount for your ads to appear in the “sponsored results” section of search engines.
  • You pay for every person who clicks on your promoted campaign.
  • Examples of PPC tools include Google AdWords, Yahoo Advertising, and Facebook Promotions.

When to Choose PPC

If you are willing to spend money to generate traffic to your website, PPC is the way to go. Here are more circumstances wherein PPC will be the better marketing tool.

  •  You want immediate results.
  •  You want to target a specific age group, income bracket, and other demographics.
  •  If you’re aiming for keyword domination since the top 3 sponsored links on a search engine results page receives 50% of the traffic.
  • When you are promoting an event or limited-time offer.

Choosing the right marketing method for your company may seem like a big and heavy decision to make on your part. However, don’t think of PPC and SEO as competitors since they are actually complimentary. If you are able to do both, then you are certain to get way better results compared to what you will get by choosing only one.

The post SEO Vs. PPC: How to Make the Right Choice appeared first on WebProNews.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.