Archive for the 'Search Engine News' Category

Title: How Social Media Marketing Improves Your Google Rank

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online.

Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67 billion by next year.

Number of social media users worldwide from 2010 to 2020 (in billions)

It’s not clear how Google really gauges social media when it comes to ranking websites. That’s understandable, considering the search engine has always been very secretive about its algorithms. What’s clear at this point, however, is that social media does help in driving traffic to your site, albeit indirectly.

The correlation can be found in the top ranking websites, which also have very strong social media signals. So even if Google says that social media shares don’t really count as one link, a large volume should account for something.

Below are just some of the ways social media marketing can boost rankings:

Cultivates Relationships With Customers

Social media provides an easy platform where businesses can directly interact with their customers. More than superficial interaction, it actually allows you to develop a relationship with your clientele. Successful use of social media even gives the power to the consumers to dictate how product value is offered. It’s not just about numbers, but rather making them feel that they have a stake in the company. Cultivating your customers through social media will drive more traffic to your site, resulting in a better ranking on Google.

Links to Your Website

The main purpose of social media is to raise awareness of your product or service. The main goal of Google, meanwhile, is to give the most relevant result when users submit a query. Posting your web address on your social media page—and asking your customers to share it—will also drive traffic to your website.

Businesses are always trying to figure out where their customers are, especially if their websites fail to get traffic even when they have existed for quite some time. Social media offers a ready customer base, with its almost three billion population. The trick is how to harness it.

Means to an End

You should keep in mind that social media is just a means to an end, as Google doesn’t really recognize any of it in its search engine results page (SERP). Knowing this, it’s important for you to make great content that can possibly go viral. YouTube, in fact, has become the battleground for marketers to create the next viral video. It may not directly lead traffic to your website, but it does make for perfect brand recall. Of course, knowing the attention span of Millennials, you’ll need to routinely churn out great content to be effective.

In sum, just remember these simple steps to boost your Google rank with social media.

  • First, create an account on social media—particularly the big four of Facebook, Twitter, Instagram, and YouTube—which can help drive traffic to your website.
  • Second, fill your social media account with great content, with proper search engine optimization techniques, to make sure Google crawls through the page and indexes it in their search engine results page.
  • Third, make sure that the viewers or readers can see the share button to make it easy for them to post your content on their own social media accounts. Afterward, just wash, rinse, and repeat.

Customers, however, are not as keen to forgive on social media, as compared to websites, when the company fails to respond immediately. As such, it’s best to appoint an administrator tasked to respond to queries or complaints on your social media page so your customers walk away happy. This increases the chances of visitors recommending your business to their families and friends.

The post How Social Media Marketing Improves Your Google Rank appeared first on WebProNews.

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Title: Google Explains How It Establishes a Crawl Budget for Your Site

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

If you’ve never heard of a “crawl budget” you’re not alone. It’s actually something that most publishers don’t have to worry about, as long as your pages tend to be crawled by Googlebot the same day that they’re published. Also, if you have a small site with fewer than a few thousand URLs, it is probably already being crawled in a timely fashion.

However, Google felt it necessary to explain in a blog post exactly what a crawl budget is and what factors can impact a quick crawl by Google.

First there is the Crawl Rate Limit which limits the maximum fetching rate for a given site in order to not degrade the user experience. “Simply put, this represents the number of simultaneous parallel connections Googlebot may use to crawl the site, as well as the time it has to wait between the fetches,” says Gary Illyes who is part of the webmaster team at Google.

The crawl rate will go up and down based on site speed and server errors. Fast responsive sites with no errors will get crawled more. Also, in the Search Console webmasters can manually add limits to crawling.

“Even if the crawl rate limit isn’t reached, if there’s no demand from indexing, there will be low activity from Googlebot,” said Illyes. He says that popular sites get priority crawling and that in general Google wants to crawl new content. “Taking crawl rate and crawl demand together we define crawl budget as the number of URLs Googlebot can and wants to crawl.”

Low-Value-Add URLs

Having many low-value-add URLs can negatively affect a site’s crawling and indexing. In order of significance, low-value-add URLs fall into these categories:

“Wasting server resources on pages like these will drain crawl activity from pages that do actually have value, which may cause a significant delay in discovering great content on a site,” says Illyes.

Read their full blog post here.

The post Google Explains How It Establishes a Crawl Budget for Your Site appeared first on WebProNews.

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Article Source: Link Exchange Service Network
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Title: 5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views

Search Engine News, Search Engine Optimization

Article Source: Link Exchange Service Network

You should add a number to at least half of your blog posts according to a successful small business marketing blogger. What he really means is that list formatted posts, such as 4 Best Ways to Make Money Blogging, 10 Incredible Gmail Tricks and Tips or 4 Best Ways to Make Money Blogging… are extremely effective in driving social sharing which also leads to linking which is great for search ranking.

“Over the past three years, I’ve crafted titles for over 5,000 blog posts and have received over 58 million unique visitors to date,” said Brandon Gaille in a guest post on Google’s Inside AdSense blog. “With that many titles and that much traffic, it’s allowed me to identify what types of titles get the most traffic.”

Gaille has been on a tear over the past 3 years, founding business advice site BrandonGaille.com which now has over 2 million monthly visitors. Galille has since parlayed that success into offering a course called The Blog Millionaire for others to learn how to make millions too. “The overwhelming success of his blog system led Brandon to create an online course to guide bloggers and businesses down the same proven path of success that his clients pay him up to $100,000/year for,” said Galille on LinkedIn. There is currently a waiting list to join the course!

5 Reasons Adding a Number to Your Article Titles Increase Traffic

1. Placing a Number Gives Users What They Are Used To!

Call it the BuzzFeed effect, but lists drive traffic and a number in the title signifies a list. It’s really that simple.

“Titles that begin with numbers are proving to drive traffic,” says Gaille. “This is largely due to the increased consumption of users reading list posts more than any other type of blog post. A list post typically has anywhere from seven to forty key points, which are listed out numerically.”

2. List Posts Are Shared the Most on Social

People love to share List Posts on social media like Facebook and sharing can supercharge your traffic. Why not play into the social media game and give them what they want, short, easy to digest sharable content.

3. Odd Numbers in Titles Are 20% More Effective

“Although no one has figured out exactly why this happens, the odd numbered titles get more clicks than the even numbered titles,” said Gaille.

I think it’s probably because it sounds more legit, not made up. For instance, if somebody posts the 10 best ways to drive traffic, people will inherently think that the writer thought of 10 points and stopped thinking. However, if it was the 7 best, it sounds as if these are actually what the author thinks are truly best.

4. People Love to Link to Lists Which Makes for Great SEO

Search engine optimization is driven by links and what better way to get links than to get your content shared on social. So part of your SEO strategy should be to write content that people want to link to and then not only will they link in their own blogs but they will also get the word out by sharing your posts on Twitter, Reddit, Facebook and many other places.

5. Gaining a List Site Reputation Will Cause Repeat Traffic

Just like Brandon Gaille has discovered, writing lots of list style posts and including a number in the title gives you traction as a place people want to go. People like simple straight forward easy to read advice and that’s what Gaille delivers. Those who are looking for something to share on social or for inspiration on an article (like this one) find list sites a great destination source.

The post 5 Reasons Adding a Number to Your Blog Post Titles Increases Page Views appeared first on WebProNews.

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Link Exchange Service Network
If you like all this stuff here then you can buy me a pack of cigarettes.