Five years ago in February 2005, according to legend, the idea of YouTube was born after Chad Hurley and Steve Chen experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco.

Click to read the rest of this post…

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“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board   In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.   You will learn how to set realistic goals for search optimization… attract qualified traffic, not just “any” site visitors… incorporate search engine optimization into both new sites and redesigns… write for us (more…)
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In honor of yesterday’s International Data Privacy Day, Google published its five privacy principles. They are:

1. Use information to provide our users with valuable products and services. Search history informs personalized search, but users can opt-out.
2. Develop products that reflect strong privacy standards and practices. For example, you can chat on Google Talk “off the record” so the conversation isn’t saved.
3. Make the collection of personal information transparent. Last year, the Google Dashboard was launched to show you what info Google is collecting on you.
4. Give users meaningful choices to protect their privacy. You can report privacy issues related to Street View. Google often blurs faces, for example.
5. Be a responsible steward of the information we hold. Google doesn’t sell data to other companies.

You can view the published web document on Google’s privacy principles here.

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Over the years, I’ve read thousands and thousands of marketing articles, both online and off. But to this point, I have never read any article that was what I considered to be 100% idiot-proof – meaning even a dunce, moron, or complete idiot couldn’t screw up the process.

So I decided to write such an article. And if you read and judiciously apply the ridiculously simple, but profoundly effective and proven success steps presented in this article, I am 100% convinced beyond any shadow of doubt that anyone can absolutely, positively make money with Internet Marketing.

Why am I so confident in these steps? Because these are the exact same steps I’ve used to build nearly 100 profitable websites of my own, in a very short period of time. Here are the steps:

1. Brainstorm Your Domain Name

This is an important process, so don’t rush it. Even if it takes you weeks or even months to come up with a domain name you’re satisfied with. Take as much time as you need. Your domain name is that important.

I’m a firm believer in creating generic domain names that utilize your primary keywords. For example, NewyorkCityHotels.com or NapaValleyWines.com. Having a generic domain name serves two crucial purposes:

First, it will attract a more targeted audience to your website. A targeted audience will give you a much higher conversion ratio – allowing you to make maximum use of the traffic you receive.

Second, generic domain names that utilize your primary keywords will help with your search ranking. While SEO experts have opposing viewpoints whether or not this actually helps, based on my own personal experience, I can tell you that it does.

By the way, because of the astronomical number of domains on the Internet, you may have to get a little creative in order to utilize your primary keywords in your domain name.

For example, if your first choice, NewYorkCityHotels.com is already taken, try playing around with different variations of your keywords.

For instance, try this variation, HotelsinNewYorkCity.com…or this one, CityofNewYorkHotels.com. Also, don’t be afraid to use hyphens in your domain name. Using this technique allows me to utilize my primary keywords 100% of the time.

It also allows me to use the much preferred .com domain. You should try to use .com domains whenever possible, because most people will automatically put a .com on the end of a domain when they type it into a search engine. This puts you in prime position to pick up traffic from domains in your category that utilize extensions other than .com.

2. Register Your Domain Name, and Forget It

After you decide on a domain name, don’t build your website right away. Register your domain name, and forget it.

Why? Because in my opinion, you should never build a website without having a plan to promote, as well as monetize your website. Develop a well-thought-out marketing plan going forward, then when you build your website, you can hit the ground running.

3. Develop Your Marketing Plan

I’m a member of several small business forums, and without fail, the two questions that get asked most often are:

“How do I promote my website?” or, “How do I get free traffic to my website?” Those two basic questions get asked every single day.

That’s why it’s so important to develop a marketing plan in advance. You need to know the answer to those questions, before you build your website. You can’t get to your destination, if you don’t know know where you want to go.

4. Your Budget Determines Your Marketing Plan

If you have thousands of dollars to work with, then you have many more options when it comes to promoting your website. For example, you can buy ads in offline publication, as well as online publications.

A word of advice: Unless you are an experienced marketer with extremely deep pockets, stay away from pay-per-click advertising. PPC advertising will eat up your advertising budget quicker than Usain Bolt breaks world records.

In reality, most people coming online don’t have thousands of dollars to work with. In fact, most people coming online have little or no money at all.

But that’s the beauty of the Internet. Even if you are broke, you can still promote your website effectively, if you know what you’re doing.

For example, you can participate in social media networking, and promote your website via mega-popular sites such as Twitter, Facebook, MySpace, LinkedIn and a host of other social media websites.

Other free and highly effective promotion methods include article marketing, forum posting, guest blogging, RSS feeds, volunteering your expertise on Question & Answer sites like AllExperts.com and more.

5. Learn How to Implement Your Marketing Plan Effectively

Starting a business – any business without having even basic marketing skills is downright foolish. Competency in marketing is the most important business skill that you can have.

If you become proficient in the art of marketing, it will allow you to become profitable that much quicker. And there won’t be anything that you can’t accomplish.

Some of the greatest sales and marketing books ever written are located right under your nose, at your local library – and they’re free. Do yourself a favor and study the classics. Many of the marketing techniques being used today are based on sound marketing principles established many decades ago.

A few of my favorite marketing books include The Ultimate Sales Letter by Dan Kennedy, Advertising Secrets of the Written Word by Joe Sugarman, Breakthrough Advertising by Eugene Schwartz, Tested Advertising Methods by John Caples, Ogilvy on Advertising by David Ogilvy, Magic Words That Bring You Riches by Ted Nicholas and How to Write a Good Advertisement by Victor O. Schwab.

If you can’t find these books at your local library, you can pick them up for just a few dollars on Amazon.

6. Apply What You Learn

It’s not enough to just read the classics, you have to apply what you learn. Otherwise, what’s the point? That means reading the books more than once – several times if necessary.

Actually, you should read the books as many times as it takes for the information to sink in and become second nature to you.

You should also take copious notes, and practice writing ads over and over and over again. You should give yourself regular written exams on the information in the books, and each time you test yourself, your goal should be to score 100%.

Sounds like hard work, doesn’t it? It is. The question is how hard are you willing to work to get what you want?

7. Monetize Your Website

There are a number of ways that you can monetize your website – from selling advertising on your site to affiliate programs. My preferred method is affiliate programs.

Why? Because affiliate programs are completely hands-off for you. No billing, no inventory, no hassles. You simply choose from among the thousands of affiliate programs available on the Internet, select your program of interest, and promote the living daylights out of it. Then take your checks to the bank…that’s it.

8. Take Your Income to the Next Level

Once you start making $50 per month with affiliate programs, build another website, and start promoting another affiliate program. And when that website starts making $50, build another website and another and another.

Why? Because if you have 10 websites making $50 per month, that’s a monthly income of $500. And therein lies the secret to making money on the Internet.

Why beat yourself up trying to make hundreds – or even thousands of dollars with a single website? Take the path of least resistance. Build a bunch of websites that make just $50 per month. If you can build fifty websites in a year, that’s a monthly income of $2500, or $30,000 a year.

Does your current job pay that much? And the beauty of this method is you can keep giving yourself a raise. If you build another fifty websites the following year, you just doubled your income to $5,000 per month.

And if you can build another fifty websites the following year, you just tripled your income to $7500 per month.

The key to making this method work is building simple, low-maintenance websites. Just add content once or twice a month, and forget about them.

Think it can’t be done? Think again. I’m doing it, and so are thousands of other smart and resourceful entrepreneurs.

9. What About Content?

The key to having a website that other websites want to link to is having quality, content that is relevant to the overall theme of your website. You can either produce the content yourself, import it from somewhere else, or a combination of both.

If you elect to import your content from somewhere else, you can either use free content from article directories like EzineArticles, or you can purchase PLR articles, which I don’t recommmend.

Why? Because hundreds of other people purchased the exact same PLR package as you. So those articles have to be completely rewritten, which is a time-consuming process.

Whichever way you choose to go, just remember, it’s important to have lots and lots of relevant content on your website.

How much content? The more the better. After all, the more content you have on your website, the more often your visitors will return to read that content.

10. Build Your Website

Okay, now that you’ve properly laid the foundation for success, it’s time to build your website. The type of website you build will again depend on the amount of money you have to play around with.

I have a bunch of websites that I paid absolutely nothing for. And I have websites that I paid hundreds of dollars for. My recommendation: If you don’t have to spend money on a website, don’t.

Nowadays, it’s not necessary to spend a lot of money to get a decent looking website.

But whatever you do, be sure to purchase your own domain name. You definitely don’t want the name Blogspot, WordPress or Homestead in your domain name. It just looks amateurish.

I buy most of my domains through NetworkSolutions.com, because I’ve been using them for years, and I’m comfortable with them. Their domains cost a lot more, but they more than make up for it with great customer service.

That’s something you just can’t put a price on. That being said, I’ve also purchased $10 domain names from GoDaddy without any problems.

One last thing, don’t beat your brains out worrying about SEO. Just make sure your primary keywords appear in your title tag, and you’ll be just fine.

Post from: SiteProNews: Webmaster News & Resources

10 Profoundly Effective Steps to Internet Marketing Success

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It being Friday and just for fun…

On CNN Money this morning, I heard the mayor of Athens, GA commenting on wages and bonuses. And he said something about breaking down your annual salary to how much you earn per minute and see how much you’re worth. He said “per minute I’m worth the price of a pound of Bananas.”

So if a city mayor is worth the price of a pound of Bananas, how much is a professional SEO/SEM worth, I thought.

Any takers? Break down your salary to a per minute value and see what kind of commodity you could buy with that amount.

It may be a way to approach your boss and see if you can get a raise. “I know I’m only small potatoes now. But I want to be a big juicy steak soon.”

Or if you’re in the higher bracket maybe you’re worth the price of a bottle of Dom Perignon per minute or a high tech ironing board, or… You can see where this going.

So, SEO/SEMs – Bananas or.. er.. ironing boards?

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Thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Thought leaders confidently promote their ideas. Most importantly, thought leaders have earned respect from the outside world for their deep understanding of their business, the needs of their clients and the broader marketplace in which they operate.

You can become a thought leader just by writing articles – just like I have. Because I’m found on top websites like About.com Home Business, SiteProNews.com, IMNewswatch and in ezines like John Kremer’s BookMarket.com ezine, I…

• Have gained recognition from around the world. For example, I have customers and clients from Australia, Israel, France, Thailand, Taiwan, UK and Greece – and I’m based in the United States.
• Get booked for speaking engagements.
• Have people coming to me asking if I can do article writing and article marketing training programs.
• Have my articles published in hard cover books like “Calling All Authors.”

I’m getting all this attention because I’m publishing free content that makes me the authority on article marketing. And, I’m getting these articles published on top, credible websites and not just article directories where anyone can get published as long as you follow the guidelines.

With that being said, are you ready to start writing articles that make you the “authority” in your industry?

Here Are 5 Article Templates to Help You Become a Thought Leader Fast

1. Case Study Article Template – With this template, you prove to your prospects that you are a true expert who has already gotten results using the formula you share within your article. By writing an article that a) explains a problem that your prospects are experiencing b) gives a step-by-step solution and c) reveals an outcome that your prospects desperately want — you will become the expert in their eyes. You will give prospects no choice but to want to go to your website and get on your list so they can get even more information. For an example of my of a case study article, check out my article: ” How to Promote Your Book to the Top of the New York Times Best Sellers List” .

Go to: http://tinyurl.com/yc7caq6

2. Top Mistakes Article Template – With this article template, you take a stand against what others in your industry are doing. For example, one of my new article marketing clients, James Sinclair who runs a restaurant consulting firm recently wrote an article titled: ” Restaurant Marketing: How $5 Promotions Are Killing Casual Dining Restaurants’ Profits.” Using TGI Friday’s and some other big name restaurants as examples, he proves to restaurant owners that you should not compete with Quick Serve restaurants by offering the same kinds of promotions that they use! Find out what mistakes are being made in your industry and let your prospects know what is going on, why it’s a mistake and what they should be doing instead.

3. Controversy Article Template – One of the best ways to achieve market “thought leadership” status is to stir up the market by taking some gray issues and make them black and white. This is a good opportunity to take current events and provide your expert analysis and supporting reasons why certain issues are good or bad for the market, economy and world.

4. Differentiation Article Template – If you want to be a thought leader then you must show you are different. When we first started ArticleMarketingExperts.com we set our prices at premium levels unseen in the article marketing industry. If we wanted people to invest in our services, we had to show prospects that we are thought leaders in the industry and that we have a different approach when it comes to article submission. That’s why we wrote the article: ” Choosing an Article Submission Service: 10 Questions You Must Ask Before You Spend Your Hard Earned Dollars.”

View the article here: http://tinyurl.com/ydgynb9

5. Your Questions Answered Article Template – If you want to be a thought leader than you have to be willing to provide top, unique information. And, you have to be willing to answer questions that everyone else is afraid to answer. If you can provide the information that your targeted prospects want that is found nowhere else, guess who will be the expert in their eyes. Guess whose sites they will want to visit so they can get even more information. And, guess whose products and services they will buy. So seek out the questions that your audience is asking that no one is answering. Then answer the questions in a Q & A article template.

If you write thought leadership articles using these article templates, you will become the “expert” in the eyes of your prospects, clients and the media (both online and offline.)

To see how you should organize your articles using these templates, check out my Instant Article Writing Templates Kit at http://www.StartWritingArticlesFaster.com

Post from: SiteProNews: Webmaster News & Resources

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For about a year now, I’ve been saying that Apple should get in the search game. Now business analysts are beginning to agree and experts are pondering the possibility.

Per Business Week

Some analysts believe the Apple-Google battle is likely to get much rougher in the months ahead. Ovum’s Yarmis thinks Apple may soon decide to dump Google as the default search engine on its devices, primarily to cut Google off from mobile data that could be used to improve its advertising and Android technology. Jobs might cut a deal with–gasp!–Microsoft to make Bing Apple’s engine of choice, or even launch its own search engine, Yarmis says. “I fully expect [Apple] to do something in search,” he adds. “If there’s all these advertising dollars to be won, why would it want Google on its iPhones?”

Whatever happens, it’s clear that Apple and Google are headed for more conflict. Android is a threat to an iPhone business that has quickly come to represent more than 30% of Apple’s sales. Meanwhile, nearly all the growth in search is expected to come from mobile devices, which Piper Jaffray predicts will account for 23.5% of all searches in 2016, up from less than 5% today. That sets the stage for a new main event in the tech sector. “This rivalry is going to accelerate innovation,” says Andreas Bechtolsheim, a co-founder of Sun Microsystems and an early investor in Google. “Apple goes pretty fast, but having someone chasing you always makes you go faster. This is going to be good for consumers.”

While their best option a year ago would have been to buy Yahoo!’s search, that’s obviously off the table now. Buying Ask.com is an interesting idea, but they’ll clearly need more.

The biggest asset Apple has going for it is the “cult of Mac” that will automatically switch to an Apple search engine, should they launch one. No need to ponder the psychology of search engine familiarity and how hard it is to switch. But the cult following will be disgusted if Apple licenses search from Microsoft.

Apple has the best chance of truly altering the landscape of search in the near future. If search and software continue to converge, expect them to enter the game. I’m not sure they would put anything out this year, but they could make a few key acquisitions that would hint in that direction.

And if the journey of developing their much-anticipated Tablet is any indication, expect a denial of interest in search to be the first indication.

via Battelle

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If you’ve been thinking of entering the online marketing world then no doubt you have come across the term PLR. So, what exactly is PLR?

PLR stands for Private Label Rights. Private Label Rights is simply content that has been written previously by someone else for use by others. There are many different ways you can purchase PLR. You can buy content packages in your particular niche or you can join a membership site that provides unique content on a monthly basis.

PLR products provide any online business owner the opportunity to make money with very little overhead, and the great thing is, you now have content that is targeted to driving traffic to your online business.

For example, if your website or blog dealt with “stay at home moms,” you would purchase article packs covering different topics in the “stay at home mom” world. You could use these articles to add valuable content to your website each week to keep your existing visitors happy and to draw new ones in. Additionally, you can use that same content to promote affiliate programs or products you have produced on your own.

Before you dive into using PLR, you must first understand what your rights are as a PLR buyer/owner. Private Label Rights products entitle you to rewrite any or all of the content as you see fit and put your name on the finished product. Although you did not write it, you have the right to claim it as your own.

Any reputable PLR site will provide a list of the ways that you are allowed to use or not use the content that you purchase from them. Each one is slightly different though so make sure you read and understand this important list first before moving forward and using the content.

Finding and posting great content can be extremely time consuming for anyone growing an information business online. But, in order to be successful, you must consistently provide unique content to your readers. This is what makes PLR so appealing. The fact that you are allowed to use this content for your website or blog makes it extremely valuable. The time you save can be put to use developing other more important aspects of your business.

Be aware that PLR does have a downside. There are hundreds of others privileged to use this same content. You must take care to make this material your own before using it on your site, articles or blogs. This is the only way to keep the search engine gods happy…as well as your faithful visitors.

Rewriting PLR content is not as difficult as you might imagine. Here are a few tips:

1. Use a Ghostwriter. Hiring a ghostwriter to start from scratch to create a product for you can be very expensive…particularly for the newcomer. On the other hand, hiring them for a rewrite is less costly and can produce great results. Simply ask your ghostwriter to do a paragraph by paragraph rewrite, using different words but keeping the same feel. Before you publish your articles, check them over carefully.
2. Use a software program created for this purpose. These can be helpful tools, but you must be careful that the feel of the article does not change. Furthermore, these programs sometimes substitute synonyms that turn your article into complete rubbish. Always recheck it closely before using this rewritten content.
3. New Graphics. Even if your PLR comes with graphics, it is wise to have your own graphics made and change these up. Remember, there will be others using the same PLR and using the same book cover as others will be a dead giveaway. Adding pictures and other graphics to the content will make your product stand out from the rest. Using screen print images easily demonstrates what you are trying to convey and it further engages the reader.

   There are free graphics available online as well as many sites that charge a nominal fee for use of graphics. One way or another, make sure these graphics are “royalty free.” Adding video to go along with your content will really up the value of your product.

4. Change up your own PLR product. If you enjoy writing and have the time, changing up PLR will not take nearly as long as creating something from scratch. It’s much easier to rewrite portions of an existing article…than to create an article from scratch.
5. Using relevant keywords and links that have been provided with your PLR can help you to monetize your site. Simply add the links provided, or add in your own affiliate links.

As you can see, PLR is worth its weight in gold and it is worth your time and effort to discover the many different ways of using and making this content your own. PLR is a time-saving, efficient way of providing information online. Don’t miss out on a surefire way to increase the success of your online business or blog.

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Using PLR Correctly to Achieve Successful Results

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If you’re rocking the iPhone or Android 2.0.1 or later (can you say, Nexus One?), then you’re getting access to a new feature on the Google mobile homepage. It’s called “Near Me Now” and you can access it via a link underneath the main search box (you know, where you type in the keywords).

Once there, you’ll – and I know this is going to blow your mind – find restaurants, businesses and other establishments that are in close proximity to your current location.

I’m a caffeine addict so naturally I wanted to see how good the coffee results were. With most geo-location apps and mobile web sites, it’s – eh – ok. This time, the skies opened, and singing rang through the heavens. Because, friends, Starbucks, Caribou and Camille’s are indeed the closest coffee shops!!!!! This really almost never happens.

Restaurants provided similar results. The results weren’t in perfect order of geographic distance from my location, but that’s not the total point.

Angus Barn is one of Raleigh’s most treasured restaurants and it happens to be quite close to me. Great first suggestion. Crazy Fire is, of course, part of a chain and quite popular. Azitra is one of the best Indian restaurants I’ve been to that wasn’t in India – another great suggestion.

I’m impressed because Google isn’t always this good with results in Raleigh-Durham (Neither is anyone else for that matter). But this is very spot-on.

My glee is obvious. What are your thoughts on this new feature?

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• Voice Mobile Search Provider Vlingo Shares Most Searched List for 2009

The 2009 most searched lists just keep coming, this time from voice mobile search provider, Vlingo:

1. YouTube
2. Facebook
3. MySpace
4. Weather
5. Movie Times
6. Twitter
7. Yellow Pages
8. MapQuest
9. craigslist
10. White Pages

So where are the Michael Jackson searches? Vlingo president and CEO Dave Grannan explains:

Unlike traditional Web searches that focus on specific search terms such as ‘Michael Jackson’ or ‘Twilight,’ our data shows that on mobile phones, people tend to search for specific destinations sites and resources. Mobile Web search is very popular on Vlingo, accounting for over 20% of all usage. Based on our users’ top searches, we are seeing mobile extending far beyond SMS and voice communications to encompass multimedia and social networking.

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