Title: The Truth About Search Engine Optimization (Paperback)

Search Engine Optimization

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“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board   In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.   You will learn how to set realistic goals for search optimization… attract qualified traffic, not just “any” site visitors… incorporate search engine optimization into both new sites and redesigns… write for us (more…)

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Title: Search Engine Optimization: An Hour a Day (Paperback)

Search Engine Optimization

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Review
New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO.Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines. Both authors are experienced SEOs, and the book reflects the systematic approach they’ve developed whenever working with a new client. Refreshingly, this approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results—things like business goals, creating appealing marketing messages and designing human-usable web sites. The book also avoids SEO techniques du jour, the kinds of tactics that are hotly debated in forums and that may or may not have any effect on your overall s (more…)

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Title: Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO (Paperback)

Search Engine Optimization

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Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

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